Blog

12 May 2024

Community Engagement on Social Media

faflikovaterezie Content Strategy, Social Media Tips

The importance of community engagement

I’m a big fan of creating and fostering a community on social media. It’s a great way to connect with new people, but also increase brand awareness.

WHY?

Engaging with your audience is essential whether representing a brand or just trying to grow on social media.

Creating connections on social media with your viewers can help you build trust and foster a community.

This will not only increase brand awareness and expand your reach but also can help you to generate leads.

HOW?

How do you connect with the right audience?

1. Determine your target audience.

2. Find accounts that resonate with you and your brand.

3. Leave genuine comments and create connections.

4. Spark conversations and encourage collaborations with people in the industry.

WHERE?

LinkedIn:

When you’re on LinkedIn, take a moment to leave thoughtful comments on posts that resonate with you.

Use engaging emojis to express your reactions.

Instagram:

On Instagram, engagement is key!

Don’t just double-tap and move on.

Take the time to like posts, save the ones you love, and most importantly, leave genuine comments.

Pinterest:

While Pinterest may be known for its pins, don’t underestimate the power of likes and saves.

Show your appreciation for inspiring content by liking and saving pins that catch your eye.

HOW CAN I HELP?

As a community manager, I help small brands foster engaged communities on social media and create new leads.

By incorporating an engagement strategy, I helped multiple clients:

reach a wider audience on social media
generate warm leads
create a community
increase engagement rate
improve content performance

Here are a few important tips:

1️⃣ Answer ALL comments – create genuine answers for your posts’ comments.

2️⃣ Set aside 30 minutes to an hour five times a week for engagement.

3️⃣ Foster community by connecting with your engaged audience.

4️⃣ Be authentic. Community engagement should not only be about creating new leads but also creating genuine connections.

And I can do the same for you!

Contact me today for social media community management.

12 May 2024

Creating an Authentic Personal Brand

faflikovaterezie Digital marketing skills

In today’s digital age, social media has become an essential tool for businesses and individuals alike.

Many find themselves struggling to generate warm leads and meaningful connections on social media.

Building an authentic personal brand can be your guiding light in the social media landscape, leading you towards warmer leads and genuine engagement.

Here’s how you can create a personal brand that resonates with your audience:

Recognise Your Audience:

The foundation of any successful personal brand lies in understanding your audience.

Take the time to identify who you’re speaking to:

their interests
pain points
aspirations.

Building trust starts with acknowledging and empathising with your audience’s needs.

Remember, it’s not just about sharing your message. It’s about engaging in meaningful conversations and forging lasting relationships.

So, listen attentively, respond authentically, and let the connection be your guiding force.

Define Your Brand Values:

What principles do you and your brand hold dear?

Whether it’s:

integrity
innovation
empathy

…defining your brand values is crucial in shaping your identity and setting the tone for your interactions.

Your values serve as the guiding star that directs your decisions and actions.

By staying true to your values, you not only build credibility and trust but also attract like-minded individuals who resonate with your beliefs.

Embrace Your Brand Purpose:

Why do you do what you do?

Your brand’s purpose is more than just a statement; it’s the driving force behind everything you undertake.

Whether your purpose is to inspire, educate, or entertain, understanding your ‘why’ adds depth and meaning to your journey.

Embrace your purpose with passion, and let it permeate every aspect of your personal brand. From the content you create to the products or services you offer.

By aligning your actions with your purpose, you not only create a more meaningful brand but also attract your target audience.

Envision Your Brand’s Future:

Where do you see your brand heading?

Envision the future you’re working towards and the impact you aspire to make.

Your brand vision serves as a roadmap, guiding you towards your goals and inspiring others to join you on your journey.

Share your vision with authenticity and enthusiasm.

Remember, building a personal brand is not just about achieving a destination.

It’s about embracing the journey with authenticity, resilience, and commitment to your values.

In conclusion:

Creating an authentic personal brand is a journey of self-discovery, connection, and growth.

By:

– recognising your audience

– defining your values

– embracing your purpose

– envisioning your brand’s future

… you can create a compelling narrative that resonates with your audience and attracts warm leads on social media.

So, embrace authenticity, stay true to your values, and let your personal brand shine brightly in the digital realm.

27 April 2024

What will not help you grow on social media?

faflikovaterezie Content Strategy, Social Media Tips

Do you feel stuck with your social media growth?

This might be the reason why ⬇️

1️⃣ Lack of strategy

If you’re not strategising on social media, you’re headed for trouble. Having a goal is crucial.

Begin by setting clear objectives, then craft a plan to reach them.

Do this instead:

set objectives
strategise around them
commit for 3 months
track your analytics to see what’s effective

Find a full social media strategy guide here.

2️⃣ Time management

Smartly handling your time and organising tasks is one of the most important parts of growing on social media.

Even if you are busy with other aspects of your life, make sure to always organise yourselves by prioritising tasks.

And if it gets too much, there’s always the possibility of hiring a social media manager 🤗

Why is a social media manager important for your business?

Here are three tips for better time management:

Prioritise tasks: Identify the most important and urgent tasks on your to-do list and tackle them first.
Set realistic goals and deadlines: Break down larger tasks into smaller, manageable steps and assign realistic deadlines to each.
Utilise time-blocking techniques: Allocate specific blocks of time for different activities or tasks throughout your day.

3️⃣ Low engagement

Neglecting your community can damage your brand’s credibility.

Poor engagement levels may undermine trust and reduce your social media reach.

Do this instead:

make an engagement strategy
engage with industry professionals
engage with your potential customers
answer all DMs and comments promptly

Find out more about engagement and community building here.

4️⃣ No authenticity

The lack of transparency can seriously hurt your content strategy.

A clear personal brand is key to connecting with your audience.

Only posting what’s trending is not the way to go.

Create a brand voice that is authentic to YOU!

Here are three tips for creating a strong brand voice:

Know your audience: Understand who your target audience is – their preferences, values, and communication style.
Define your brand personality: Determine the traits and characteristics that best represent your brand.
Be authentic and consistent: Stay true to your brand’s values and mission.

You will find why authenticity is so important on my Instagram.

5️⃣ Low-quality content

I’m not only talking about the quality of the actual video or photo. I’m talking about VALUE.

Every piece of content should always give something to your audience.

Making it engaging will help increase the quality of your overall content strategy.

Here are three tips to enhance the quality of your content:

Focus on providing value: Ensure that every piece of content you create serves a purpose and provides value to your audience.
Invest in storytelling: Craft compelling narratives that captivate your audience and evoke emotions.
Prioritise engagement: Encourage interaction and conversation with your audience by asking questions, soliciting feedback, and prompting shares or comments.

You can elevate your social media accounts by adjusting your strategy and fixing these mistakes 👀

22 April 2024

How to create content pillars?

faflikovaterezie Content Ideas, Content Strategy

Do you want to know a secret?

Despite the constant demand for fresh content in the digital sphere, it’s entirely possible to go months without conjuring up a new content idea.

How is that even possible, you might wonder?

Well, the answer lies in a simple yet powerful strategy: content pillars.

Content pillars serve as the backbone of your content strategy, providing structure, organisation, and direction.

They not only streamline your content creation process but also bolster your SEO efforts and broaden your audience reach.

So, let’s delve deeper into the magic of content pillars and how they can revolutionise your approach to content creation.

Here is why you NEED to include content pillars in your strategy:

1. Enhancing SEO

One of the primary benefits of content pillars is their ability to enhance your website’s SEO.

By categorising your content under specific pillars, you create a logical framework that search engines can easily interpret.

This, in turn, improves the discoverability of your content and boosts your chances of attracting a new audience.

2. Facilitating Organisation

Content pillars act as guiding principles that keep your content creation efforts organised and focused.

By establishing clear themes or topics to centre your content around, you eliminate the guesswork and ensure that every piece of content aligns with your overarching goals and objectives.

3. Saving Time

While creating content pillars may initially require an investment of time and effort, the long-term benefits far outweigh the initial commitment.

Once you have defined your pillars and established a framework for content creation, you’ll find that the process becomes significantly more efficient and streamlined.

Plus, having a predetermined roadmap eliminates the need to constantly brainstorm new ideas from scratch.

How to Create Content Pillars

Now that we’ve established the importance of content pillars, let’s explore how you can create your own:

Identify Main Topics:

Start by selecting three main topics or themes that align with your brand and resonate with your target audience.

These will serve as the foundation of your content pillars.

Examples: Promotional Content, Instagram Marketing, Content Creation

Define Subtopics:

For each main topic, identify at least three subtopics that delve deeper into the subject matter.

These subtopics will provide a framework for generating content ideas and maintaining consistency.

Example:

Promotional Content: Product launches, special offers, customer testimonials
Instagram Marketing: Engagement strategies, content optimisation, influencer collaborations
Content Creation: Blogging tips, video production techniques, storytelling methods

Refine with Sub-Subtopics:

Drill down further by defining sub-subtopics for each subtopic.

These granular categories will serve as the building blocks for your content ideas and ensure diversity within each pillar.

Example:

Blogging Tips: SEO best practices, writing techniques, content promotion tactics

Bringing Your Content Pillars to Life

With your content pillars in place, it’s time to put them into action:

Content Calendar:

Use your content pillars as a framework for creating a content calendar.

Allocate specific slots for each pillar and maintain a balance between promotional and educational content.

Frequency:

Aim to produce content for each subcategory of your pillars at least twice a week.

This ensures consistency while allowing room for variety and experimentation.

Quality Guidelines:

Ensure that every piece of content adheres to certain quality standards.

Content should be entertaining, valuable, and relatable to your audience’s interests and needs.

By following these guidelines, you’ll not only streamline your content creation process but also ensure that your efforts are aligned with your overarching goals and objectives.

Conclusion

In the fast-paced world of digital marketing, consistency is key.

Content pillars offer a strategic framework for maintaining consistency and relevance in your content creation efforts.

By defining clear themes and categories, you can streamline your workflow, enhance your SEO, and captivate your audience with engaging and valuable content.

So, if you’ve been struggling to come up with fresh content ideas, it’s time to unlock the secret power of content pillars and watch your content strategy flourish.

22 April 2024

How do you create engaging content?

faflikovaterezie Content Strategy

Here is how you can spice up your content to make it more engaging ⬇️

Engaging content is the secret to bigger reach.

Incorporate these 3 things to create engaging content ⬇️

1️⃣ Hooks

As we all know by now, incorporating different types of hooks (text, audio, visual) can spike your engagement.

Incorporate them in different formats and don’t forget to be creative with them.

3 Types of Hooks

AUDIO HOOK 🎧

Audio hooks apply to Instagram, TikTok, but also YouTube.

This hook is the music you use in your posts and videos.

Use captivating music to engage your audience instantly.

When doing voiceovers or talking videos, use a captivating word or phrase to hook your audience from the beginning.

TEXT HOOK 📝

Create compelling titles, taglines, and captions that hook your audience from the very first word.

VISUAL HOOK 📸

This is a movement or a captivating graphic to engage your audience.

Capture attention with stunning visuals that represent your message in an instant.

Make sure these visuals align with your branding and are in alignment with your content.

These visual hooks don’t need to be complicated and include extreme transitions or edits.

Learn more here.

2️⃣ Value

Every piece of content should add value to your audience.

By providing helpful and relevant information, you can strengthen your connection with your audience.

How to add value to your content to make it engaging?

Know your audience – identify what type of content your viewers most identify with.
Be authentic – being transparent in your content is extremely important and helps create trust with your audience.
Encourage engagement

3️⃣ Provide solution

By targeting your audience’s pain points and offering solutions, you can create engaging content.

Consider your target audience as a friend in need, and you are the one helping them.

Focus on your audience’s struggles and on how can your service or product help them solve them.

Creating engaging content is crucial for expanding your reach and connecting with your audience.

Follow my Instagram for more valuable tips.

10 April 2024

Community Building on Social Media

faflikovaterezie Social Media Tips

You can’t get anywhere without your audience.

Your audience is the people who are supporting you along the way and thanks to them you can grow on social media.

That’s why you need to BUILD A COMMUNITY!

Building a community sounds like a big thing or action, but it’s quite simple. It’s about supporting the people who already support you.

I’m all about building a community – follow my Instagram to find out more.

Here are 3 tips for community building on social media:

➡️ Be genuine

– create genuine connections

– write comments that can spark a conversation

– don’t be afraid to slide into messages

➡️ Give back

– recognise the supporters who are there for you

– interact with your audience’s content

➡️ Forget about followers

– don’t get fixated on followers

– focus on your community and on fostering those who already support you

– try outbound engagement if you want to increase your reach

Connecting with your audience will allow you to:

grow loyal community
increase visibility
increase reach
get competitor insights
gain followers
identify your target audience

Why hire a professional for social media community management?

1. Time-saving

A professional (like me) will help you save time. That way you can focus all your energy on your business.

2. Community Growth

Community growth under the control of a professional will be significantly faster.

Hiring a designated person will allow them to focus on not only growing and fostering your community but also finding potential clients and customers.

3. Lead Generation

Growing a community involves bigger exposure. Bigger exposure can result in more leads. The community manager will keep communication with the potential lead warm until they are ready to close with you.

Don’t hesitate to contact me today. Read my portfolio.

9 April 2024

Here is why you need a social media manager for your business.

faflikovaterezie Digital marketing skills, Social Media Tips

In this article, we will discover why is social media managers an essential part of any business or brand.

Ok, I’m all about giving you free advice but there’s more to it than creating content and engaging with your community.

Here is a list of things that a social media manager does for you.

You might not know, but these are all the things SMM does ⤵️

Social media audit

Before any action, an audit of your profile is needed to create a tailored strategy.

After that, there is a lot of research ⤵️

– Keyword research

– Hashtags

– Competitor research

After all of this is established and recorded, it’s time to create an actual strategy.

Content pillars

But first, content pillars are needed for creating a cohesive content strategy.

Those are created based on our research.

Content strategy

Finally getting to the juicy stuff. Strategy is where we set an objective and create a journey on how we get there.

Content creation & calendar

The strategy wouldn’t be anywhere without content.

Content pillars are broken into small pieces of content and put into a cohesive calendar with engaging copies.

After all of this, there is still the actual content left to create.

That is the video and graphic you actually see on social media.

We are almost there!

Scheduling

Drafting and scheduling to ensure everything is ready for posting.

Community engagement

(my bread and butter – find out more on my Instagram)

Where would we be without other’s support? Creating community is the essence of social media growth.

Metrics

Analysing your content along the way is also a part of the social media manager’s job.

Evaluating the strategy and adjusting along the way is a crucial part of social media growth.

Contact me today for diverse social media management packages.

In conclusion, a social media manager is an important part of any business, small or big.

3 April 2024

Identify and attract your target audience

faflikovaterezie Digital marketing skills

How to identify your target audience?

The target audience is the people whom you are creating content for.

Your content should be adjusted to your ideal clients.

Your content NEEDS to include content pillars which resonate with your audience.

But how do you do that?

Identify your niche

Identify what type of content you are comfortable creating and what type of audience your content might attract.

Competitor research

Watching your competitor’s audience will help you identify yours.

Buyer persona

Each customer or client has its own journey.

Recognising demographics, interests, challenges, and goals can help you identify your target audience.

Now, that you know your ideal clients, connecting with them shouldn’t be as difficult.

But how do you attract them? 🤔

Connecting with your audience through your content essentially comes down to these 5 points ⬇️

Content Strategy

Create content pillars (topics), that resonate with your ideal clients.

Your strategy should be cohesive and based on your content pillars.

The content should be relevant and valuable.

Keywords

Yes, those are the KEY here.

Research keywords that attract your target audience.

Use them thoroughly in your content and ensure they fit seamlessly into your content strategy.

Engagement

Connecting with your audience is as important as your strategy.

Engage with others and create real relationships.

Create a community and be a valuable part of it.

Metrics

Identifying what works and what doesn’t is the key to a successful social media strategy.

Keeping track of your analytics and understanding how your target audience reacts to your content is crucial.

Consistency

Don’t give up!

It takes time to spread the message and to connect with your target audience.

Stay consistent with your strategy and create meaningful relationships within your community.

Find more social media tips on my Instagram.

28 March 2024

Search engine optimisation on social media

faflikovaterezie Digital marketing skills

What is SEO?

Search engine optimisation on social media is about helping search bots understand your content.

It’s about optimising your content so users can find it when looking for keywords included in your posts or website.

How it works on social media?

All apps have bots/algorithms scanning your content and sorting it out according to the words and phrases you include.

We call those keywords. These are the key words or phrases that you want to repeat within your content strategy.

Your content with certain keywords will then be shown to people who have previously shown interest in content with similar keywords.

This can mean that they have previously liked, commented, saved or searched for similar content to yours.

Why should you care?

Optimising your content, so people can find it more easily will increase your visibility and reach.

When you include those keywords in your content you are a wide audience, but at the same time sorting the audience out.

How to optimise your profile so search engines can find you?🤔

BIO

The BIO (the about you section) on your social media profile should be optimised and include keywords that will let the audience know what your profile is about.

This should include what you do and ideally where.

So when people search for it, your profile will most likely come up.

Name

Most social media (like Instagram, TikTok and Linkedin) allow you to have two names (user name and a handle) or have a longer name.

Use that to your advantage.

Use keywords related to your industry or niche so people can easily find your profile.

Keywords

To keep things short – include chosen keywords in your content to make it more discoverable.

Content strategy

The strategy will help you keep your content in alignment with your keywords (essentially content pillars).

Make sure you keep your content cohesive and provide your audience with a clear message.

That essentially provides a clear message for bots searching your content.

Find out more about content strategy here.

Consistency

Optimising your profiles and building strong search engine optimisation on social media takes time.

Stay consistent and make sure to adjust according to analytics if needed.

Alt text

Alt text is one of the best ways how to sneak in your keywords and keep your content discoverable.

Alt text is a description of images on your website or social media (like Instagram posts).

This description helps bots understand what your content is about.

Disposing yourself to others and creating engaging content can encourage others to share your content

and give it bigger exposure. Read more here.

how to grab your audience's attention on Instagram?

25 March 2024

How to grab attention on Instagram?

faflikovaterezie Content Strategy, Social Media Tips

Here is what you can do to grab your audience’s attention on Instagram.

Creating engaging content is what gets you the views you’ve always wanted.

Engaging content = sharable content.

When your content gets shared it’s a sign for the algorithm that your content is interesting.

When your content is interesting, it gets the engagement you need and want.

When this engagement is encouraged – by you engaging with your audience – the post gets even more exposure.

That’s how you increase your content’s visibility, post-exposure, but also profile visits.

This can lead to increasing website visits and having more potential clients.

Here’s what is gonna help you create engaging content ⤵️

Create content that is in alignment with your brand. Make sure to have a strategy and post on Instagram consistently.

1️⃣ The combination of 3 hooks

Audio hook:

Music with the beat – adjust the text to the beat!

Visual hook:

➡️ sipping coffee

➡️ pouring water
➡️ putting on balm/lipstick
Find out more in my previous content 💕

Text hook:

Generally – HERE is a great hook ⤵️

HERE…

…is what you didn’t know about

…is what I wish I had known before

…is the reason why I stopped using/doing this

3 things you NEED to know about…

➡️ Anything with a number will generally attract an audience since they immediately know what to expect.

Get more hook ideas here [Instagram 14/3]

2️⃣ Storytelling

Storytelling is the strategic crafting and sharing of narratives using various formats.

This means that you create a narrative for your brand which is engaging for your audience.

Find out more about storytelling here.

3️⃣ Repetition

Not only that repeating content save time, but also keeps your audience entertained.

Your audience wants to get a clear message.

And once is not enough 😅

Plus – imagine you are getting new followers – how will they know what your content is about if you don’t repeat it?

Find out everything you need to know about repetition here.