How to set goals following SMART
I recommend setting objectives using the SMART framework – this will help you set clear and achievable objectives.
Setting objectives using the SMART framework ensures that your goals are Specific, Measurable, Achievable, Relevant, and Time-bound.
Specific (S)
- Your objective should be well-defined and precise. Ask yourself the following questions to make your objective specific:
- What exactly do you want to accomplish?
- Who is involved?
- What is the desired outcome?
- Why is it important?
Example: Instead of setting a vague objective like “Increase website traffic,” make it specific: “Increase organic website traffic by 20% over the next six months.”
Measurable (M)
- Your objective should include criteria that allow you to track and measure progress. Define specific metrics and milestones to gauge success.
- How will you measure progress?
- How much, or how many, do you want to achieve?
- What are the quantifiable benchmarks?
Example: Instead of saying “Improve customer satisfaction,” make it measurable: “Increase the customer satisfaction score from 75% to 90% in the next year.”
Achievable (A)
- Your objective should be attainable and realistic. Ensure that the goal is challenging but within reach, given the available resources and constraints.
- Can it be realistically achieved with the available resources and capabilities?
- Is it within your control to influence the outcome?
Example: Instead of setting an unrealistic goal like “Double the company’s revenue in one month,” set an achievable objective: “Increase monthly revenue by 15% in the next quarter.”
Relevant (R)
- Your objective should align with your broader goals and be relevant to your organisation or personal aspirations.
- Does the objective support your overall mission and vision?
- Is it the right time to pursue this objective?
- Example: If your company’s strategic focus is on expanding market share, a relevant objective could be “Capture a 10% market share increase within the next year.”
Time-Bound (T)
- Your objective should have a clear time frame or deadline. Setting a target date creates a sense of urgency and helps with planning and accountability.
- When will you achieve the objective?
- What is the specific deadline or timeframe?
- Example: Instead of saying “Improve employee training,” make it time-bound: “Develop and implement a new employee training program by the end of the second quarter.”
Setting goals following SMART will make your marketing plan creation easier, let me know if this article was helpful!
