Content Strategy Guide (part 2)
Welcome back to the second part of my content strategy guide.
- Content strategy and it’s importance
- How to set goals using SMART framework (read my article)
- Understanding target audience and how to determine buyers persona
- Content creation process
Just click here if you want to refresh your memory.
- Competitor research
- Content audit
- Content planning and distribution
- Measure content success
Competitor Research
Competitor research might seem complicated initially, especially if you’re just entering the industry. No need to stress; give yourself at least a month of content creation before diving into thorough research 👀
Run a Content Audit
Performing a content audit is a valuable practice for those who have been actively creating content.
Here’s a detailed breakdown of this step:
- Timing of the Content Audit: If you’re new to content creation, delay the audit until you’ve established engagement. For active creators, conduct the audit after a few weeks.
- Objective: Assess content performance, identify what works well, and gather insights for improvement.
- Top-Performing Content: Identify highly engaging posts using analytics tools, focusing on metrics like likes, comments, shares, and views.
- Analysis of Successful Content: Understand why top-performing content resonates. Evaluate language, visual appeal, and relevance to audience needs.
- User Feedback: Consider comments and direct messages for valuable insights, suggestions, and questions.
- Testing and Iteration: Implement small changes based on audit findings to observe their impact on audience engagement.
- Monitoring Impact: Closely track key metrics to assess changes’ contribution to increased engagement.
- Adaptation and Improvement: Continuously refine your strategy based on audit insights to align with changing audience preferences and industry trends.
By conducting a thoughtful content audit and leveraging user feedback, you position yourself to enhance the effectiveness of your content strategy. This iterative process ensures that your content remains relevant, resonates with your audience, and contributes to your overall objectives.
Content Planning and Distribution
Effectively plan and distribute content by utilizing a versatile content calendar like ClickUp. Align content types with specific audiences and objectives, considering platforms and evaluating your team’s time. Determine the frequency of posts. Your calendar should mirror your plan and goal; mine is to educate on content creation and strategy, fostering brand awareness for TF Marketing Solutions.
Measure Content Success
And there you have it – your complete content strategy guide for 2024!
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