How do you create engaging content?
Here is how you can spice up your content to make it more engaging ⬇️
Engaging content is the secret to bigger reach.
Incorporate these 3 things to create engaging content ⬇️
1️⃣ Hooks
As we all know by now, incorporating different types of hooks (text, audio, visual) can spike your engagement.
Incorporate them in different formats and don’t forget to be creative with them.
3 Types of Hooks
AUDIO HOOK 🎧
Audio hooks apply to Instagram, TikTok, but also YouTube.
This hook is the music you use in your posts and videos.
Use captivating music to engage your audience instantly.
When doing voiceovers or talking videos, use a captivating word or phrase to hook your audience from the beginning.
TEXT HOOK 📝
Create compelling titles, taglines, and captions that hook your audience from the very first word.
VISUAL HOOK 📸
This is a movement or a captivating graphic to engage your audience.
Capture attention with stunning visuals that represent your message in an instant.
Make sure these visuals align with your branding and are in alignment with your content.
These visual hooks don’t need to be complicated and include extreme transitions or edits.
Learn more here.
2️⃣ Value
Every piece of content should add value to your audience.
By providing helpful and relevant information, you can strengthen your connection with your audience.
How to add value to your content to make it engaging?
- Know your audience – identify what type of content your viewers most identify with.
- Be authentic – being transparent in your content is extremely important and helps create trust with your audience.
- Encourage engagement
3️⃣ Provide solution
By targeting your audience’s pain points and offering solutions, you can create engaging content.
Consider your target audience as a friend in need, and you are the one helping them.
Focus on your audience’s struggles and on how can your service or product help them solve them.
Creating engaging content is crucial for expanding your reach and connecting with your audience.
