Community Engagement on Social Media
The importance of community engagement
I’m a big fan of creating and fostering a community on social media. It’s a great way to connect with new people, but also increase brand awareness.
WHY?
Engaging with your audience is essential whether representing a brand or just trying to grow on social media.
Creating connections on social media with your viewers can help you build trust and foster a community.
This will not only increase brand awareness and expand your reach but also can help you to generate leads.
HOW?
How do you connect with the right audience?
1. Determine your target audience.
2. Find accounts that resonate with you and your brand.
3. Leave genuine comments and create connections.
4. Spark conversations and encourage collaborations with people in the industry.
WHERE?
LinkedIn:
When you’re on LinkedIn, take a moment to leave thoughtful comments on posts that resonate with you.
Use engaging emojis to express your reactions.
Instagram:
On Instagram, engagement is key!
Don’t just double-tap and move on.
Take the time to like posts, save the ones you love, and most importantly, leave genuine comments.
Pinterest:
While Pinterest may be known for its pins, don’t underestimate the power of likes and saves.
Show your appreciation for inspiring content by liking and saving pins that catch your eye.
HOW CAN I HELP?
As a community manager, I help small brands foster engaged communities on social media and create new leads.
By incorporating an engagement strategy, I helped multiple clients:
- reach a wider audience on social media
- generate warm leads
- create a community
- increase engagement rate
- improve content performance
Here are a few important tips:
1️⃣ Answer ALL comments – create genuine answers for your posts’ comments.
2️⃣ Set aside 30 minutes to an hour five times a week for engagement.
3️⃣ Foster community by connecting with your engaged audience.
4️⃣ Be authentic. Community engagement should not only be about creating new leads but also creating genuine connections.
And I can do the same for you!
