Here is why you need a social media manager for your business.
In this article, we will discover why is social media managers an essential part of any business or brand.
Ok, I’m all about giving you free advice but there’s more to it than creating content and engaging with your community.
Here is a list of things that a social media manager does for you.
You might not know, but these are all the things SMM does ⤵️
Social media audit
Before any action, an audit of your profile is needed to create a tailored strategy.
After that, there is a lot of research ⤵️
– Hashtags
– Competitor research
After all of this is established and recorded, it’s time to create an actual strategy.
Content pillars
But first, content pillars are needed for creating a cohesive content strategy.
Those are created based on our research.
Content strategy
Finally getting to the juicy stuff. Strategy is where we set an objective and create a journey on how we get there.
Content creation & calendar
The strategy wouldn’t be anywhere without content.
Content pillars are broken into small pieces of content and put into a cohesive calendar with engaging copies.
After all of this, there is still the actual content left to create.
That is the video and graphic you actually see on social media.
We are almost there!
Scheduling
Drafting and scheduling to ensure everything is ready for posting.
Community engagement
(my bread and butter – find out more on my Instagram)
Where would we be without other’s support? Creating community is the essence of social media growth.
Metrics
Analysing your content along the way is also a part of the social media manager’s job.
Evaluating the strategy and adjusting along the way is a crucial part of social media growth.
In conclusion, a social media manager is an important part of any business, small or big.
