Instagram Guide – Keep up with your competitors!
I have put together the ultimate Instagram guide – optimise your content and get insights on your competitors 🤩
I realise that it can feel overwhelming to start from scratch, but it’s easy if you break it down into sections.
The ultimate Instagram guide for you!
Branding
- Fonts – external fonts + Instagram fonts.
- Colours – external colours (consistent) + Instagram fonts (for stories).
- Logo – consistent in graphics.
- Voice and tone – consistent – engagement – comments, DMs, captions, posts.
- Brand Value and brand purpose.
Research
Ideal Client
- Who do you work with?
- Who are your products for?
- What are their desires?
- Pain points – What do they struggle with?
- How does your product/service help with their problems?
Client research ➡️ Competitor research
Competitor Research
Instagram search will give you insights about:
- The type of content that your competitors are producing.
- Keyword usage – where, how, what…
- Messaging – What messaging does your audience react to?
➡️ Instagram search – research pain points and see what content comes up – pay attention to:
- Keywords
- Pay attention to keywords that the competitor used.
- How did they include in the content?
- Hooks
- What type of hook works in your niche?
- Note them down and create your own variations.
- Hashtags – Pay attention to hashtags and don’t forget to check the traffic (how many people used it before).
- Type of content
- long-form or short-form videos
- static posts – carousel or photos
Instagram BIO
Answer important questions:
- What do you do?
- Include the niche or industry you are an expert in and mention.
- Why are you the authority?
- Include certifications, achievements or just why you think people should follow you.
- This is where you mention your brand values.
- Who do you help?
- Who is your target audience ➡️ Who can you help? ➡️ Who is your product for?
- Where?
- Include your location if relevant.
Content Creation
Stories
➡️ Highlights
- about
- services/products – booking, onboarding, informations
- testimonials
- successful stories
Strategy
- promotional content – aligned with branding
- services/products
- How do they solve your customers’ problems?
- optimised
- keywords and hashtags included
- consistency
Engagement
Slowly build a community.
Read my blog to find out how:
Remember – the most important thing is to stay consistent.
I hope that this article has helped you udnerstand that it doesn’t need to be hard. Start with competitor and audience research. Don’t forget to include keywords in your content and stay consistent with your branding.
