faflikovaterezie

About faflikovaterezie

https://tfmarketingsolutions.co.uk

Posts by Terezie Faflikova:

8 December 2024

3 Social Media Tips To Kick Off 2025!

With 2025 already up and rolling, I have a few unique social media tips that will bring your content strategy to another level!

Here are 3 unique social media 3 tips:

Engagement

Engagement is everything. Any platform’s algorithm will reward you for being active, boosting your reach and visibility while attracting a new audience.

Here’s how to up your engagement game:

1️⃣ Spend 15-20 minutes before and after posting engaging with others—comment, like, share the love.

2️⃣ Reply to all your comments and DMs (yes, even the “nice post” ones—it’s still interaction!).

3️⃣ Start conversations! Ask questions in your posts or use polls and stickers in stories to get people talking.

Consistency

Consistency is the name of the game on social media. The algorithm adores creators who stick to a schedule, whether it’s 5 times a week or just 2.

Here’s how to nail it:

1️⃣ Set a realistic posting schedule—don’t promise daily posts if twice a week feels more doable.

2️⃣ Batch create content so you’re not scrambling for ideas last minute.

3️⃣ Use scheduling tools like Later or Planoly to stay ahead and keep things stress-free.

Authenticity

2025 is the year of authenticity—no filters, no pretence, just the real you.

Here’s how to show up authentically:

1️⃣ Share your behind-the-scenes moments, even when they’re not picture-perfect. (Trust me, people love the messy bits!)

2️⃣ Talk about your wins and your struggles—it makes you relatable and human.

3️⃣ Be honest about what you value and believe in—it helps your audience connect with the real you.

So, here’s to a strategy that shines brighter than ever in 2025! 🚀✨

And as a bonus, here are my special social media tips for consistency:

✨ Schedule:

Set aside dedicated time for creating and posting your content. Treat it like an important meeting you can’t miss!

✨ Planning:

Don’t just wing it. Outline your posts, brainstorm ideas, and plan ahead.

✨ Organisation:

Keep all your content, captions, and ideas in one place.

✨ Discipline:

There will be days when you don’t feel like posting, and that’s perfectly fine! The key is to show up anyway, even if it’s something small. Consistency always beats perfection.

✨ Determination:

Remember why you started. Keep your goals at the forefront and use them as motivation when things get tough.

Staying consistent isn’t always easy, but trust me—it’s worth it! 💪✨

With 2025 in full swing, now’s the perfect time to refresh your social media strategy and step into the new year with confidence. ✨

Whether it’s engaging with your audience, staying consistent, or showing up as your authentic self, these tips will help you create content that truly connects.

1 December 2024

How to Transform Your Social Media Strategy in 2025

faflikovaterezie Social Media Tips

2025 is shaping up to be a year of transformation, and it’s the perfect time to take your social media strategy to the next level. Forget shortcuts and gimmicks—this is the year of authentic, consistent, and meaningful content that resonates with you and your audience.

If you’re ready to make a real impact, here are some actionable tips to elevate your social media strategy.

4 Key Tips for Social Media Success in 2025

1. Competitor Research

Analyse their content formats, engagement strategies, and ad campaigns.
Observe how their audience behaves—what works for them might inspire your own approach.
Take inspiration, but never copy. There’s enough room for everyone, so focus on making your content unique.

tf social media strategy social media strategy

2. Conduct a Social Media Audit

Persistence pays off. If your content didn’t perform as expected, revisit it—you might find hidden gems.
Use analytics to identify and repurpose your best-performing posts with a fresh twist.
Sometimes, all it takes is a new perspective to breathe life into old ideas.

3. Create Engaging, Authentic Content

Make your content relatable and meaningful to your audience.
Use relevant keywords in captions and alt text for better discoverability.
Choose hashtags strategically to connect with your target audience.
Hook your audience with eye-catching graphics and videos—visuals matter.

tf marketing solutions social media strategy

4. Build a Community

Respond to comments and messages—engagement builds loyalty.
Comment on competitor posts to increase your visibility.
Interact with industry leaders to broaden your reach and credibility.

Instagram Strategy for 2025

While the core of a successful Instagram strategy remains authenticity, staying ahead of trends can give your content a fresh edge. Here are nine tips to spice up your approach this year:

1. Focus on Reels

Video content will continue to dominate.
Use trending audio to boost visibility and engagement.
Stay current with trends to keep your content relevant.

2. Reply with Reels

Engage with comments by creating personalised reels.
Including your audience in your content makes it more relatable and interactive.

3. Embrace Interactive Stories

Experiment with stickers like polls, quizzes, and sliders to increase engagement.
Test different formats to learn what your audience enjoys most.

4. Invest in Instagram Ads

Try targeted Meta Ads with various formats to see what works best.
Use “quiet advertising” that blends seamlessly with organic content for a more authentic feel.

5. Utilise Instagram Notes

Leverage Instagram’s notes feature to connect with your audience in a casual, engaging way.

6. Post Consistently

Stick to a schedule to maintain visibility and relevance.

7. Tell Stories with Carousel Posts

Experiment with up to 20 images or videos in a carousel.
Add audio for a better chance of appearing in the Reels tab.

8. Stay on Top of Trends

Evolve with shifting trends to keep your content fresh and exciting.

9. Seek Professional Help

If you’re serious about transforming your social media, consider working with a professional. I’m now accepting enquiries for 2025—get in touch to start your journey.

Social media continues to evolve, but at its core, success will always be about building genuine connections and creating content that truly reflects your brand. By staying consistent, embracing creativity, and keeping up with trends, 2025 can be the year you take your social media strategy to new heights.

how to make our Instagram content strategy work for you?

24 October 2024

How to Make Your Instagram Content Work for You?

faflikovaterezie Content Strategy, Social Media Tips

Rules of Instagram:

If you’re using Instagram for your business or personal brand, you’ve probably wondered how to get your posts to really perform.

Whether you’re building a brand, promoting a product, or simply trying to grow your community, optimising your content is key.

So, how do you make sure your content is doing the most for you?

Here are the three simple rules I follow every time I post. Stick to these, and you’ll see the difference!

1️⃣ Content Strategy: Keep It Simple but Effective

A good Instagram strategy is all about being intentional and consistent.

Here’s what I mean:

Cohesion:

Every post should look and feel like it belongs to you. Does it fit with your brand vibe? Does it match your style and voice? If yes, then you’re on the right track.

Content Pillars:

Focus on three main topics. These will be your go-to themes for all your posts. Think of them as the pillars of your content—whether it’s educational tips, inspiration, or behind-the-scenes looks.
These pillars will make it easier to stay focused, and your audience will know what to expect from you.

Consistency is Key:

Posting sporadically won’t do the trick. Stick to a schedule that works for you and keep showing up.
Whether that’s 3-5 times a week or going live every Friday, just stay consistent and the Instagram algorithm will love you for it.

Pro tip: Batch-create your content ahead of time so you’re always ready to go, even on those busy days!

2️⃣ Content Optimisation: Work Smarter, Not Harder 💖

It’s not just about pretty pictures and fun captions—your content needs to work for you.

Here’s how to optimise every post:

Use Keywords:

Think of Instagram like a mini search engine. Use keywords in your captions to help people find your posts.
The right words help Instagram know what your content is about, making it easier to get discovered.

Hashtags:

Don’t sleep on hashtags! Use ones that relate to your location, audience, and industry.
Be strategic with a mix of popular, niche, and branded hashtags to get the best reach.

Trending Audio:

If you’re making Reels, using trending sounds can boost your visibility.
Instagram tends to push content that uses popular audio, so make the most of it!

Strong Hooks:

You need something that grabs attention right away. It could be a catchy caption, a bold headline, or even a cool visual in your video.
Hooks are what stop people mid-scroll, so don’t skip this step!

Pro tip: Keep an eye on Instagram Insights to see what hashtags and keywords work best for you.

3️⃣ Community Engagement: Don’t Just Post and Ghost 🫵🏻

Instagram is a two-way street—engagement is just as important as posting. Here’s how to boost engagement and grow your community:

Engage 10-20 Minutes Before Posting:

Spend time liking, commenting, and interacting with other people’s content before you post.
This helps prime the algorithm to show your content to more people as soon as you hit publish.

Inbound Engagement:

Show love to the people you already follow. Like their posts, leave thoughtful comments, and respond to their stories.
Building these relationships will encourage them to engage with your posts too.

Outbound Engagement:

Don’t limit yourself to just your followers. Go find new accounts and interact with people who don’t follow you yet.
This will expand your reach and introduce your profile to new potential followers.

Engage with Ideal Clients:

Engage with big accounts in your niche, especially those whose followers align with your target audience.
Meaningful comments can catch the attention of both the account owner and their followers, which can help you grow your own following.

Pro tip: Set aside 15-20 minutes a day for community engagement, whether it’s in the morning or during your lunch break. It’s a small-time investment with a big payoff!

By following these simple rules, you’ll notice your Instagram content starts to perform better, and the leads will start rolling in. 😍

Consistency and engagement are key—stick with it, and you’ll see results.

24 October 2024

Crafting Your Personal Brand: Authenticity, Strategy, and Standout Identity

faflikovaterezie Digital marketing skills, Social Media Tips

Personal Branding ✨

Let’s be honest—personal branding is just a professional way of saying, “making a name for yourself.”

But it’s more than just recognition. It’s about showing the world who you are, what you stand for, and how that translates into your business.

Take Simone Biles’ iconic goat necklace or Sabrina Carpenter’s unforgettable espresso campaign—they’re perfect examples of carefully crafted personal brands. Every detail is thought through, from visual cues to personal values.

But here’s the thing: you don’t need to be a superstar or have millions of dollars to build a strong personal brand. All you need is to be authentically you.

Let’s look at some more great examples of personal branding:

Taylor Swift

Known for reinventing herself with every album era, Taylor Swift’s personal brand is built on storytelling and connection. Her ability to stay true to her values while adapting keeps fans engaged and loyal.

Rihanna (Fenty Beauty)

Rihanna didn’t just lend her name to Fenty Beauty; she made inclusivity her brand’s core value. Her focus on diversity and representation has made her brand authentic and groundbreaking in beauty.

Nike’s “Just Do It” Campaign

While not a person, this campaign is a perfect example of branding tied to identity. When you think of Nike, you think of drive, ambition, and action.

So, how does this all tie into social media marketing?

Elevate your personal brand:

Create a strategy that reflects your values.

What do you care about? What are your goals? Every piece of content you share should have a purpose and represent your true self.

Special tip:

Spend time identifying three to five core values that define you or your business. Use these as a filter for your content and decisions. This will ensure your message stays consistent across every platform.

Perfect your branding.

Think about your colour scheme, fonts, or even the tone of your captions. Make sure it’s consistent across all platforms.

Special tip:

Pick a colour palette and design elements that resonate with your personality or business values. Use tools like Canva to build templates and maintain brand consistency.

Have something memorable.

Whether it’s a signature font, your unique voice, a go-to outfit, or even the way you interact with your audience, having something people instantly associate with you is essential.

Special tip:

Choose one defining characteristic that will stick—whether it’s a distinct catchphrase, a quirky sign-off, or a specific type of content you post regularly (e.g., motivational Monday videos). Over time, this will become a recognizable part of your brand identity.

But here’s the best part: building a personal brand isn’t something you do once and forget about.

It’s an ongoing journey that grows and evolves as you do.

So, are you ready to level up your personal brand? Let’s make it happen! Contact me today for social media and content creation services, and let’s craft your story together.

content ideas and ctas for tattoo artists

13 August 2024

Content Ideas for Tattoo Artists

faflikovaterezie Content Ideas

Content Ideas

Educational

Let your clients know what isn’t acceptable when working with you. I would encourage you to try to be respectful but firm.

"No" trend.

Educational content is always welcome. Show your audience the difference between sizes.

Tattoo size guide.

Promotional

Typical, timeless idea that will always get a lot of reactions.

Art vs artist.

Join a trend – this is a current trend in the art industry. Use it to let people know more about you and your tattoo business.

I could show my art, or I could show myself.

Behind the scenes

Film your tattoo set up. This video is a stop motion, but a simple video of you setting up would be enough. Remember to keep it under 10s.

Tattoo set up.

Show how you set up your studio in the morning.

Don’t forget to add appropriate CTA (call to action) and add relevant details in the caption.

CTA (call to action):

Promotional – say “Book a tattoo” differently:

Add some magic to your skin.

Plain skin is boring, spice it up a little.

Don’t be sad, get a tattoo!

Get your special piece booked today!

Free tattoo designs are waiting for you – what are you waiting for?

Engagement boost CTAs:

What is your favourite style?

What part of your body will you never get tattooed?

What tattoo are you scared to get and why?

What’s your favourite animal that you want tattooed?

What do you think is the worst tattoo?

(You can end each of these with ” Let’s discuss this in the comments.”)

General CTAs for any occasion/industry:

Double tap if you like this.

Share with a friend that needs to hear this.

Comment 🩷 below if you agree.

Save this for later as a reminder [of something].

10 Easy Steps To Brilliant Content Strategy

faflikovaterezie Content Strategy

In today’s fast-paced digital landscape, a well-defined content strategy is essential for standing out on social media.

Whether you’re a seasoned marketer or an emerging entrepreneur, understanding and implementing key elements of content strategy can make a significant difference in your success.

This blog will guide you through the ten essential components of a comprehensive content strategy.

Let’s dive in and explore how to effectively build and maintain a successful content strategy that drives engagement and growth.

1. GOALS

Define goals using SMART framework ⬇️

➡️ SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT, TIME-BOUND

- Specific: Get crystal clear on what you want to achieve.
- Measurable: Keep your progress in check with measurable goals.
- Achievable: Dream big, but keep it real.
- Relevant: Make sure your goal aligns with your personal values.
- Time-bound: Give your goal a deadline.

2. BRANDING

– consistent branding is essential to a well-performing content strategy.

Recognise your audience.

- Building trust starts with acknowledging and empathising with your audience’s needs.
- Remember, it’s not just about sharing your message. It’s about engaging in meaningful conversations and forging lasting relationships.
- So, listen attentively, respond authentically, and let the connection be your guiding force.

Define your values.

- Whether it’s:
  - integrity
  - innovation
  - empathy

…defining your brand values is crucial in shaping your identity and setting the tone for your interactions.

Embrace your purpose – Why do you do what you do?

- Your brand’s purpose is more than just a statement; it’s the driving force behind everything you undertake.
- Whether your purpose is to inspire, educate, or entertain, understanding your ‘why’ adds depth and meaning to your journey.

Envisioning your brand’s future – Where do you see your brand heading?

- Your brand vision serves as a roadmap, guiding you towards your goals and inspiring others to join you on your journey.
- Share your vision with authenticity and enthusiasm.

3. TARGET AUDIENCE

Understanding your audience and creating accurate buyer personas takes time.

Clearly Define Your Target Audience:

- Before you start creating content, it’s essential to have a clear understanding of who your audience is.
- This involves identifying the demographics, interests, behaviours, and preferences of the people you want to reach.
- For example, if you’re a small business owner aspiring to become a marketing leader, your target audience might include other small business owners, entrepreneurs, or individuals interested in marketing strategies.
Whether you’re selling products or services, the principles remain the same. By aligning your content with the needs and interests of your audience, you increase the likelihood of engagement and conversions.
Voice and Tone: Knowing your audience helps you determine the appropriate voice and tone for your content.

4. CONTENT PILLARS

Understand the audience’s interest:

- Identify topics relevant to your audience’s interests and your brand’s niche.
- Ensure your content remains engaging and valuable.

Define topics and subtopics:

- Choose relevant topics that align with your target audience’s needs and preferences.

Review existing content:

- Audit current content to identify potential pillars and clusters.

Conduct keyword research:

- Identify related keywords for potential ranking opportunities.
- Select keywords that align with your content pillars to enhance search visibility and attract organic traffic.

Create pillar content:

- Ensure your content is well-structured, informative, and user-friendly to enhance engagement.

5. COMPETITOR RESEARCH

Research your competitors on Instagram and pay attention to:

Keywords

- Identify related keywords for boosting reach and visibility on social media.

Hashtags

- Research what are your competitors using and check their frequency.

Hooks

- What are your competitors using as a hook?
- This is the hook in the video or graphic, but also in the caption.
- By identifying their captivating hooks, you can adjust your content to perform best.

Content types and formats

Messaging

What is the style of writing?

6. CONTENT CREATION

Add your content pillars to a calendar.
Have all of your content strategy in one place.
Create static content in Canva and use b-rolls videos for reels – draft everything to have it ready.

7. PROFILE OPTIMISATION + AUDIT

Does your “about you” include relevant, important information?

➡️ Introduce yourself and your brand.

➡️ Remember to keep branding consistent – font, colours, voice&tone etc.

➡️ Include booking information.

➡️ Add relevant links – working, up to date.

➡️ Is your conversion system working well?

Keep auditing your profile every month – update information if necessary.

Don’t forget to:

➡️ include keywords

➡️ not include hashtags

➡️ keep it sweet and simple

➡️ adjust it to your target audience

8. METRICS

Record analytics from each platform to one sheet to have it all organised in one place.
Adjust your content strategy according to your metrics.

➡️ What is working well?

– Can you repeat that type of content?

– What messaging did you use?

– Why do you think it did well?

– How will you adjust your future content?

9. ENGAGEMENT STRATEGY

Engage with:

➡️ Industry accounts – big and small

➡️ Accounts that already interact with you

➡️ Dream clients or collaborators

➡️ Record engagement and adjust strategy if needed

➡️ Spend at least 30 minutes 5-7 times a week engaging with your audience.

Make sure you leave valuable comments that can spark conversations.

10. CONSISTENCY

Stay consistent even when it doesn’t go as planned.

Every step is a step forward.

Even if it doesn’t work out, it is a lesson that we can use in the future.

Consistency and persistence are the cornerstones of a successful content strategy. By following these ten steps, you’ll create a strong foundation that not only helps you reach your immediate goals but also sets you up for long-term success.

9 July 2024

Instagram Guide – Keep up with your competitors!

faflikovaterezie Content Strategy, Social Media Tips

I have put together the ultimate Instagram guide – optimise your content and get insights on your competitors 🤩

I realise that it can feel overwhelming to start from scratch, but it’s easy if you break it down into sections.

The ultimate Instagram guide for you!

Branding

Fonts – external fonts + Instagram fonts.
Colours – external colours (consistent) + Instagram fonts (for stories).
Logo – consistent in graphics.
Voice and tone – consistent – engagement – comments, DMs, captions, posts.
Brand Value and brand purpose.

Research

Ideal Client

Who do you work with?
Who are your products for?
What are their desires?
Pain points – What do they struggle with?
How does your product/service help with their problems?

Client research ➡️ Competitor research

Competitor Research

Instagram search will give you insights about:

The type of content that your competitors are producing.
Keyword usage – where, how, what…
Messaging – What messaging does your audience react to?

➡️ Instagram search – research pain points and see what content comes up – pay attention to:

Keywords
- Pay attention to keywords that the competitor used.
- How did they include in the content?

Hooks
- What type of hook works in your niche?
- Note them down and create your own variations.
Hashtags – Pay attention to hashtags and don’t forget to check the traffic (how many people used it before).
Type of content
- long-form or short-form videos
- static posts – carousel or photos

Instagram BIO

Answer important questions:

What do you do?
- Include the niche or industry you are an expert in and mention.
Why are you the authority?
- Include certifications, achievements or just why you think people should follow you.
- This is where you mention your brand values.
Who do you help?
- Who is your target audience ➡️ Who can you help? ➡️ Who is your product for?
Where?
- Include your location if relevant.

Content Creation

Stories

➡️ Highlights

about
services/products – booking, onboarding, informations
testimonials
successful stories

Strategy

promotional content – aligned with branding
services/products
- How do they solve your customers’ problems?
optimised
keywords and hashtags included
consistency

Engagement

Slowly build a community.

Read my blog to find out how:

Remember – the most important thing is to stay consistent.

I hope that this article has helped you udnerstand that it doesn’t need to be hard. Start with competitor and audience research. Don’t forget to include keywords in your content and stay consistent with your branding.

24 June 2024

Social media strategy for tattoo artists

faflikovaterezie Content Ideas, Content Strategy

Tattoo artists on social media – everything you need to know!

Content strategy

Click here to read a step-by-step content strategy guide.

Set objectives using the SMART framework

Create a content strategy that is:

cohesive
consistent
targeted
clear objectives

Content pillars – 3 main topics

Find out more about content pillars here.

Tattoo

showcase tattoos
film the tattooing process

Behind the scenes

preparing for a tattoo
client consultations
drawing stencils and tattoo flashes
studio – opening/closing, cleaning

Life – include yourself in the content

day in life
favourite places around
give your audience more info about yourself

Content ideas

Entertaining

Transitions
- “Tap” the skin before, with stencil on and a done tattoo.
- Film your stencil and shake your phone; do the same shake when you film the finished tattoo.

Tattooing
- simply shoot yourself as you prep for a tattoo, meet the client, tattoo and a finished product – keep each of these max 3s long
  - Stencil application.
  - Drawing freehand (from reference).
  - Film the tattooing process and slowly reveal how it’s becoming a whole tattoo.
  - Don’t forget to share clients’ stories – What did they want and how did you make their story “alive”?

If you want to be creative, create carousels in Canva and share some of these as static posts ⬇️

Inspirational/promotional – share your story
- How did you become a tattoo artist?
- When did you decide you wanted to do tattooing as a career?
- How does it affect your life?
- What (and where) course/degree did you study?
- How did you land on your tattoo style?
- Share photos/videos of the studio before and after.

Educational – show your opinion
- Tattoo myth debunked.
- Share what you think about certain myths
- Tips on how to treat a fresh tattoo.
- Common “complications” with a fresh tattoo.
- Show fresh and healed tattoos.
- Common misconceptions about tattoos/tattooing.

Social media content

Create content for your targeted audience.
Mix-up formats:
- Reels – create engaging videos and add trending audio to increase visibility.
- Posts – create carousels showcasing your expertise. This gives you space to showcase your skills in different formats.
- Stories – Include promotions, free flashes, day-to-day life etc.
- Videos – shoot videos that you can repost on TikTok or Youtube shorts.

Instagram profile optimisation

Your profile NEEDS to include these elements:

➡️ Keywords

Thanks to keywords people can find you better and your content will pop up to the relevant audience.
These would be words like “tattoo”, “tattoo artist”; “tattoo studio London” etc.

➡️ Brand value

This is anything about your business you want to highlight.
Create a brand story and let it shine through in your content

➡️ Location

Location is a crucial part of SEO.
Include it in your BIO, as well as posts and stories.

➡️ Service highlights

– Every platform has some sort of highlight or feature post. USE IT!

– These featured posts should include key information about your business as well as products or services.

– Don’t forget to add a personal touch.

BIO

Instagram BIO should answer these questions:
- Why should people choose you as their tattoo artist?
- Who is your service for?
- What do you specialise in?
- Where are you located?

Highlights and pinned posts

These give you the opportunity to introduce yourself as a tattoo artist, but also your business.
Include information like pricing, about, tattoo flashes etc.
Here is what I usually include for my clients:
- Booking information – how and where to book?
- Free flashes – designs that are free for people to choose from.
- About you (your work) and your studio.
- Healing information.

Creating content on social media doesn’t need to be hard. As a tattoo artist, you have a lot of options. Don’t be afraid to be creative with it!

28 May 2024

Misconceptions on social media

faflikovaterezie Social Media Tips

Social media success can look different for each of us.

However, there are some common misconceptions about what it means to be successful on social media.

Let’s debunk these myths and uncover the truths about achieving real success online.

Find out more about this topic on my Instagram.

Misconception #1: The Amount of Followers Matters

Many people believe that having a large number of followers directly translates to sales and success. The reality is quite different.

Truth: Followers Can’t Guarantee Success

While having thousands of followers might seem impressive, it doesn’t necessarily mean higher sales or engagement.

What truly matters is targeted content that reaches and resonates with your audience.

Misconception #2: Posting Every Single Day

There’s a common belief that daily posting is the key to staying relevant. However, this approach can backfire.

Truth: Consistent and Strategic Posting is Key

Posting every day can lead to burnout for you and overwhelm your audience.

Instead, focus on posting consistently according to a well-thought-out strategy.

This ensures that your content remains high quality and aligns with your brand’s goals.

Find out how to create a strategy here.

Misconception #3: Being on All Platforms

The idea that you need to be present on every social media platform is another widespread myth.

Truth: Focus on Platforms that Resonate with Your Brand

It’s not about being everywhere; it’s about being where it matters.

Choose platforms that align with your brand and where your audience is most active.

This way, you can create relevant content and feel more comfortable and authentic in your interactions.

Misconception #4: Virality Equals More Clients

Going viral is often seen as the ultimate goal, but it’s not a guaranteed path to success.

Truth: Targeted Content Attracts Your Ideal Clients

While viral content might bring a surge in views and followers, it doesn’t necessarily lead to more clients.

Creating targeted content that addresses your audience’s pain points and needs is more likely to attract and retain your dream clients.

This approach showcases your expertise and builds trust.

Misconception #5: Only Professional Pictures and Videos Work

Many think that professional-grade photos and videos are essential for social media success.

Truth: Embrace Imperfection and Authenticity

The days of relying solely on polished, professional photoshoots are over.

Today’s audience values authenticity and realness.

By embracing imperfection and showing the true side of your brand, you can better connect with your audience, increase reach, and generate new leads.

Social media success isn’t about chasing followers, posting daily, being on every platform, going viral, or maintaining a perfectly polished image.

It’s about creating targeted, authentic content that resonates with your audience and aligns with your brand’s strategy.

26 May 2024

Increase the quality of your content!

faflikovaterezie Content Strategy

Quality content tips

This might be stopping you from quality content ⬇️

And I’m not talking about quality photos and videos, I’m talking about more than that.

This is how you can increase the quality of your content with minimal effort ⬇️

Pack your content with value.

➡️ What are you solving?

➡️ What are you providing your audience with?

Know your audience and be relevant. Find out how to identify your target audience here.
Stay consistent with your brand (this is not only colours and font but also voice).
Be authentic and let your personality shine through.
Follow your brand values.
Include this in your captions to improve them:

➡️ breaks

➡️ short sentences

➡️ smart usage of emojis

Create connections ✨

Believe it or not, but the actual quality of your content won’t matter unless you create a community.

Is it possible without it?

Sure, anything is possible 😉

But it’s much easier to:

leave genuine comments
spark conversations
foster a community
create content that your audience resonates with

This guide will help you create a community and understand your audience better.

Tips to improve the quality of your Instagram

Here is everything that worked for me ⬇️

Quality

post, engage and be active consistently; Instagram awards this.

Saving

stay organised by creating different folders
get inspired by your competitors’ content
let the algorithm know what you and your brand are about

Following relevant accounts

– increase followers + get more views + create new relationships

Keywords

Know your target audience and use words that resonate with them.
Hashtags – relevant ones, below 50k

Trending audio (10-20k)

use different types
the best is with beat so you can time the text to the music
aligned with your brand

Posting before your audience is active

engage with them before
- this lets the algorithm know that you’re an active account

Trends (1 a week) if relevant

impression boost
engaging
gives the audience a different perspective on your brand

Strong hook

hook your audience so they read that caption

Reel overlay text

don’t just add the title and “read in caption”
create and tiny story within the reel that entices viewers to read the caption
Post reels to your stories right after you post, but make sure it’s not the only story you have on

Not too destructive background

busy background can confuse the viewers and hurt your reach

Engagement

before – like all comments and engage with each profile
after – engage in stories for 10 minutes and on your FYP for 10
if you can answer to comments on your new reel immediately

Final tips – improve your content strategy

Your content doesn’t matter, here’s what does ⬇️

*I explain everything on my Instagram.

1. Engagement

Engagement not only boosts brand awareness but also increases your account’s reach.

Fostering an engaged community can result in bigger visibility across social media platforms.

2. Value

Every piece of content should provide value for your followers.

You should answer this with each post:

➡️ What’s in it for them?

➡️ What will they gain from supporting you?

3. Keywords

Selecting the appropriate keywords that resonate with your audience increases the likelihood of your message reaching them.

This strategic approach ensures your content aligns with their interests and needs.

4. Consistency

I hope that we all know by now that consistency doesn’t mean doing something a lot.

When we talk about consistency on social media, we don’t mean posting every day.

▶️Posting consistently means producing content regularly.

▶️ Consistency in branding means keeping up not only with your colours but also voice and tone, values, messaging etc.

Don’t give up!