Search engine optimisation on social media
What is SEO?
Search engine optimisation on social media is about helping search bots understand your content.
It’s about optimising your content so users can find it when looking for keywords included in your posts or website.
How it works on social media?
All apps have bots/algorithms scanning your content and sorting it out according to the words and phrases you include.
We call those keywords. These are the key words or phrases that you want to repeat within your content strategy.
Your content with certain keywords will then be shown to people who have previously shown interest in content with similar keywords.
This can mean that they have previously liked, commented, saved or searched for similar content to yours.
Why should you care?
Optimising your content, so people can find it more easily will increase your visibility and reach.
When you include those keywords in your content you are a wide audience, but at the same time sorting the audience out.
How to optimise your profile so search engines can find you?🤔
BIO
The BIO (the about you section) on your social media profile should be optimised and include keywords that will let the audience know what your profile is about.
This should include what you do and ideally where.
So when people search for it, your profile will most likely come up.
Name
Most social media (like Instagram, TikTok and Linkedin) allow you to have two names (user name and a handle) or have a longer name.
Use that to your advantage.
Use keywords related to your industry or niche so people can easily find your profile.
Keywords
To keep things short – include chosen keywords in your content to make it more discoverable.
Content strategy
The strategy will help you keep your content in alignment with your keywords (essentially content pillars).
Make sure you keep your content cohesive and provide your audience with a clear message.
That essentially provides a clear message for bots searching your content.
Find out more about content strategy here.
Consistency
Optimising your profiles and building strong search engine optimisation on social media takes time.
Stay consistent and make sure to adjust according to analytics if needed.
Alt text
Alt text is one of the best ways how to sneak in your keywords and keep your content discoverable.
Alt text is a description of images on your website or social media (like Instagram posts).
This description helps bots understand what your content is about.
