Content Strategy

15 January 2025

Master Instagram Strategies in 2025!

Master Instagram in 2025: Strategies for Growth and Engagement

Instagram continues to be one of the most dynamic and influential social media platforms. As we step into 2025, the landscape has evolved, but the fundamentals of authenticity, creativity, and engagement remain vital.

This guide dives deep into the key strategies that will help you maximise your Instagram presence this year.

Why Reels Are a Must-Have in Your Strategy

Reels have dominated Instagram for years, and their popularity shows no signs of slowing down. If you want to stay visible and relevant, embracing video content is essential.

Reels are not just about entertaining your audience—they’re a powerful tool for showcasing your personality, values, and expertise.

One of the simplest ways to boost visibility is by using low-trending audio. Unlike highly viral tracks, these sounds help your content stand out without getting lost in the noise. Keep an eye on Instagram trends and find ways to adapt them to your niche or brand. By doing so, you stay relatable and fresh while maintaining a unique voice.

Incorporate your story into your reels.

Experimentation is key. Short, snappy reels work perfectly for quick tips or fun moments, while longer reels can help you dive deeper into storytelling or tutorials. Don’t forget the golden opportunity to connect with your audience by replying to comments with reels—it’s an engaging and interactive way to bring your followers into your content.

Stories: The Gateway to Real-Time Engagement

Instagram Stories have become a staple for brands and creators alike, offering a space for real-time connection and creativity. Stories allow you to humanise your brand by sharing everyday moments, behind-the-scenes snippets, or sneak peeks into your process.

Make the most of Instagram’s interactive stickers like polls, sliders, and question boxes. Not only do these features boost engagement, but they also give you valuable insights into what your audience enjoys. By experimenting with different sticker types, you can discover which ones resonate best and keep your content feeling fresh and engaging.

Authenticity remains key. Don’t be afraid to show the less polished side of your brand—it helps your audience relate to you on a deeper level. Whether it’s a glimpse of your workspace, a candid moment, or a quick behind-the-scenes video, stories create a connection that keeps followers coming back for more.

Carousels: Tell a Bigger Story

Carousels are no longer just for static images—they’ve evolved into powerful storytelling tools. With the ability to add up to 20 images and videos in one post, carousels allow you to dive deep into a topic.

Get creative with your visuals. Experiment with layouts, colours, and designs to make your carousel posts stand out. Adding audio can elevate your carousels and even increase their chances of appearing in the Reels tab, blending the best of both formats.

Captions are equally important—use them to guide your audience through the narrative you’re building. Whether you’re sharing a detailed tutorial, a personal story, or a series of memes, carousels let you deliver value in an engaging and digestible format.

Competitor research – learn, don’t copy!

Understanding what works for your competitors can provide valuable insights into shaping your strategy. Pay attention to their content formats, posting frequency, and engagement tactics. What kind of content resonates with their audience? What gaps in their strategy can you fill with your unique approach?

While it’s great to draw inspiration, it’s crucial not to copy. Authenticity is what sets you apart. Look for opportunities to bring your own voice and creativity to the table. By observing trends in your industry and adapting them to your brand, you’ll ensure your content remains fresh and engaging.

Competitor research also extends beyond content. Explore their tone of voice, the platforms they prioritise, and the way they interact with their audience. These insights can help you refine your own strategy and build a stronger connection with your followers.

Social Media Audits: Your Blueprint for Success

A social media audit is your secret weapon for working smarter, not harder. Regularly reviewing your performance helps you identify what’s working, what’s not, and where you can improve. Start by analysing your top-performing posts. What made them successful? Can you repurpose those ideas or give them a fresh spin?

Don’t just focus on the positives—there’s a lot to learn from underperforming content too. Perhaps it was posted at the wrong time, lacked a clear message, or didn’t resonate with your audience.

Keep an eye on your follower growth and demographics to ensure your audience aligns with your goals. By understanding who’s engaging with your content, you can create posts that truly resonate and drive meaningful interactions.

Engagement: The Heart of Instagram

At its core, Instagram is a platform for building relationships. Replying to comments, sharing user-generated content, and interacting with followers all help create a sense of community.

Take engagement beyond your own posts. Commenting on competitors’ content or interacting with industry leaders can expand your visibility and position you as an active voice in your niche.

Creating a branded hashtag is another excellent way to build community. Encourage your followers to use it, turning them into advocates for your brand.

These small but meaningful actions show your audience that their voice matters, fostering loyalty and trust.

2025: Your Year to Thrive on Instagram

With these Instagram strategies, you’re ready to make 2025 your most impactful year on Instagram yet. By embracing video, getting creative with carousels, and staying authentic in your interactions, you’ll not only grow your audience but also build meaningful connections that last.

how to make our Instagram content strategy work for you?

24 October 2024

How to Make Your Instagram Content Work for You?

faflikovaterezie Content Strategy, Social Media Tips

Rules of Instagram:

If you’re using Instagram for your business or personal brand, you’ve probably wondered how to get your posts to really perform.

Whether you’re building a brand, promoting a product, or simply trying to grow your community, optimising your content is key.

So, how do you make sure your content is doing the most for you?

Here are the three simple rules I follow every time I post. Stick to these, and you’ll see the difference!

1️⃣ Content Strategy: Keep It Simple but Effective

A good Instagram strategy is all about being intentional and consistent.

Here’s what I mean:

Cohesion:

Every post should look and feel like it belongs to you. Does it fit with your brand vibe? Does it match your style and voice? If yes, then you’re on the right track.

Content Pillars:

Focus on three main topics. These will be your go-to themes for all your posts. Think of them as the pillars of your content—whether it’s educational tips, inspiration, or behind-the-scenes looks.
These pillars will make it easier to stay focused, and your audience will know what to expect from you.

Consistency is Key:

Posting sporadically won’t do the trick. Stick to a schedule that works for you and keep showing up.
Whether that’s 3-5 times a week or going live every Friday, just stay consistent and the Instagram algorithm will love you for it.

Pro tip: Batch-create your content ahead of time so you’re always ready to go, even on those busy days!

2️⃣ Content Optimisation: Work Smarter, Not Harder 💖

It’s not just about pretty pictures and fun captions—your content needs to work for you.

Here’s how to optimise every post:

Use Keywords:

Think of Instagram like a mini search engine. Use keywords in your captions to help people find your posts.
The right words help Instagram know what your content is about, making it easier to get discovered.

Hashtags:

Don’t sleep on hashtags! Use ones that relate to your location, audience, and industry.
Be strategic with a mix of popular, niche, and branded hashtags to get the best reach.

Trending Audio:

If you’re making Reels, using trending sounds can boost your visibility.
Instagram tends to push content that uses popular audio, so make the most of it!

Strong Hooks:

You need something that grabs attention right away. It could be a catchy caption, a bold headline, or even a cool visual in your video.
Hooks are what stop people mid-scroll, so don’t skip this step!

Pro tip: Keep an eye on Instagram Insights to see what hashtags and keywords work best for you.

3️⃣ Community Engagement: Don’t Just Post and Ghost 🫵🏻

Instagram is a two-way street—engagement is just as important as posting. Here’s how to boost engagement and grow your community:

Engage 10-20 Minutes Before Posting:

Spend time liking, commenting, and interacting with other people’s content before you post.
This helps prime the algorithm to show your content to more people as soon as you hit publish.

Inbound Engagement:

Show love to the people you already follow. Like their posts, leave thoughtful comments, and respond to their stories.
Building these relationships will encourage them to engage with your posts too.

Outbound Engagement:

Don’t limit yourself to just your followers. Go find new accounts and interact with people who don’t follow you yet.
This will expand your reach and introduce your profile to new potential followers.

Engage with Ideal Clients:

Engage with big accounts in your niche, especially those whose followers align with your target audience.
Meaningful comments can catch the attention of both the account owner and their followers, which can help you grow your own following.

Pro tip: Set aside 15-20 minutes a day for community engagement, whether it’s in the morning or during your lunch break. It’s a small-time investment with a big payoff!

By following these simple rules, you’ll notice your Instagram content starts to perform better, and the leads will start rolling in. 😍

Consistency and engagement are key—stick with it, and you’ll see results.

14 July 2024

10 Easy Steps To Brilliant Content Strategy

faflikovaterezie Content Strategy

In today’s fast-paced digital landscape, a well-defined content strategy is essential for standing out on social media.

Whether you’re a seasoned marketer or an emerging entrepreneur, understanding and implementing key elements of content strategy can make a significant difference in your success.

This blog will guide you through the ten essential components of a comprehensive content strategy.

Let’s dive in and explore how to effectively build and maintain a successful content strategy that drives engagement and growth.

1. GOALS

Define goals using SMART framework ⬇️

➡️ SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT, TIME-BOUND

- Specific: Get crystal clear on what you want to achieve.
- Measurable: Keep your progress in check with measurable goals.
- Achievable: Dream big, but keep it real.
- Relevant: Make sure your goal aligns with your personal values.
- Time-bound: Give your goal a deadline.

2. BRANDING

– consistent branding is essential to a well-performing content strategy.

Recognise your audience.

- Building trust starts with acknowledging and empathising with your audience’s needs.
- Remember, it’s not just about sharing your message. It’s about engaging in meaningful conversations and forging lasting relationships.
- So, listen attentively, respond authentically, and let the connection be your guiding force.

Define your values.

- Whether it’s:
  - integrity
  - innovation
  - empathy

…defining your brand values is crucial in shaping your identity and setting the tone for your interactions.

Embrace your purpose – Why do you do what you do?

- Your brand’s purpose is more than just a statement; it’s the driving force behind everything you undertake.
- Whether your purpose is to inspire, educate, or entertain, understanding your ‘why’ adds depth and meaning to your journey.

Envisioning your brand’s future – Where do you see your brand heading?

- Your brand vision serves as a roadmap, guiding you towards your goals and inspiring others to join you on your journey.
- Share your vision with authenticity and enthusiasm.

3. TARGET AUDIENCE

Understanding your audience and creating accurate buyer personas takes time.

Clearly Define Your Target Audience:

- Before you start creating content, it’s essential to have a clear understanding of who your audience is.
- This involves identifying the demographics, interests, behaviours, and preferences of the people you want to reach.
- For example, if you’re a small business owner aspiring to become a marketing leader, your target audience might include other small business owners, entrepreneurs, or individuals interested in marketing strategies.
Whether you’re selling products or services, the principles remain the same. By aligning your content with the needs and interests of your audience, you increase the likelihood of engagement and conversions.
Voice and Tone: Knowing your audience helps you determine the appropriate voice and tone for your content.

4. CONTENT PILLARS

Understand the audience’s interest:

- Identify topics relevant to your audience’s interests and your brand’s niche.
- Ensure your content remains engaging and valuable.

Define topics and subtopics:

- Choose relevant topics that align with your target audience’s needs and preferences.

Review existing content:

- Audit current content to identify potential pillars and clusters.

Conduct keyword research:

- Identify related keywords for potential ranking opportunities.
- Select keywords that align with your content pillars to enhance search visibility and attract organic traffic.

Create pillar content:

- Ensure your content is well-structured, informative, and user-friendly to enhance engagement.

5. COMPETITOR RESEARCH

Research your competitors on Instagram and pay attention to:

Keywords

- Identify related keywords for boosting reach and visibility on social media.

Hashtags

- Research what are your competitors using and check their frequency.

Hooks

- What are your competitors using as a hook?
- This is the hook in the video or graphic, but also in the caption.
- By identifying their captivating hooks, you can adjust your content to perform best.

Content types and formats

Messaging

What is the style of writing?

6. CONTENT CREATION

Add your content pillars to a calendar.
Have all of your content strategy in one place.
Create static content in Canva and use b-rolls videos for reels – draft everything to have it ready.

7. PROFILE OPTIMISATION + AUDIT

Does your “about you” include relevant, important information?

➡️ Introduce yourself and your brand.

➡️ Remember to keep branding consistent – font, colours, voice&tone etc.

➡️ Include booking information.

➡️ Add relevant links – working, up to date.

➡️ Is your conversion system working well?

Keep auditing your profile every month – update information if necessary.

Don’t forget to:

➡️ include keywords

➡️ not include hashtags

➡️ keep it sweet and simple

➡️ adjust it to your target audience

8. METRICS

Record analytics from each platform to one sheet to have it all organised in one place.
Adjust your content strategy according to your metrics.

➡️ What is working well?

– Can you repeat that type of content?

– What messaging did you use?

– Why do you think it did well?

– How will you adjust your future content?

9. ENGAGEMENT STRATEGY

Engage with:

➡️ Industry accounts – big and small

➡️ Accounts that already interact with you

➡️ Dream clients or collaborators

➡️ Record engagement and adjust strategy if needed

➡️ Spend at least 30 minutes 5-7 times a week engaging with your audience.

Make sure you leave valuable comments that can spark conversations.

10. CONSISTENCY

Stay consistent even when it doesn’t go as planned.

Every step is a step forward.

Even if it doesn’t work out, it is a lesson that we can use in the future.

Consistency and persistence are the cornerstones of a successful content strategy. By following these ten steps, you’ll create a strong foundation that not only helps you reach your immediate goals but also sets you up for long-term success.

9 July 2024

Instagram Guide – Keep up with your competitors!

faflikovaterezie Content Strategy, Social Media Tips

I have put together the ultimate Instagram guide – optimise your content and get insights on your competitors 🤩

I realise that it can feel overwhelming to start from scratch, but it’s easy if you break it down into sections.

The ultimate Instagram guide for you!

Branding

Fonts – external fonts + Instagram fonts.
Colours – external colours (consistent) + Instagram fonts (for stories).
Logo – consistent in graphics.
Voice and tone – consistent – engagement – comments, DMs, captions, posts.
Brand Value and brand purpose.

Research

Ideal Client

Who do you work with?
Who are your products for?
What are their desires?
Pain points – What do they struggle with?
How does your product/service help with their problems?

Client research ➡️ Competitor research

Competitor Research

Instagram search will give you insights about:

The type of content that your competitors are producing.
Keyword usage – where, how, what…
Messaging – What messaging does your audience react to?

➡️ Instagram search – research pain points and see what content comes up – pay attention to:

Keywords
- Pay attention to keywords that the competitor used.
- How did they include in the content?

Hooks
- What type of hook works in your niche?
- Note them down and create your own variations.
Hashtags – Pay attention to hashtags and don’t forget to check the traffic (how many people used it before).
Type of content
- long-form or short-form videos
- static posts – carousel or photos

Instagram BIO

Answer important questions:

What do you do?
- Include the niche or industry you are an expert in and mention.
Why are you the authority?
- Include certifications, achievements or just why you think people should follow you.
- This is where you mention your brand values.
Who do you help?
- Who is your target audience ➡️ Who can you help? ➡️ Who is your product for?
Where?
- Include your location if relevant.

Content Creation

Stories

➡️ Highlights

about
services/products – booking, onboarding, informations
testimonials
successful stories

Strategy

promotional content – aligned with branding
services/products
- How do they solve your customers’ problems?
optimised
keywords and hashtags included
consistency

Engagement

Slowly build a community.

Read my blog to find out how:

Remember – the most important thing is to stay consistent.

I hope that this article has helped you udnerstand that it doesn’t need to be hard. Start with competitor and audience research. Don’t forget to include keywords in your content and stay consistent with your branding.

24 June 2024

Social media strategy for tattoo artists

faflikovaterezie Content Ideas, Content Strategy

Tattoo artists on social media – everything you need to know!

Content strategy

Click here to read a step-by-step content strategy guide.

Set objectives using the SMART framework

Create a content strategy that is:

cohesive
consistent
targeted
clear objectives

Content pillars – 3 main topics

Find out more about content pillars here.

Tattoo

showcase tattoos
film the tattooing process

Behind the scenes

preparing for a tattoo
client consultations
drawing stencils and tattoo flashes
studio – opening/closing, cleaning

Life – include yourself in the content

day in life
favourite places around
give your audience more info about yourself

Content ideas

Entertaining

Transitions
- “Tap” the skin before, with stencil on and a done tattoo.
- Film your stencil and shake your phone; do the same shake when you film the finished tattoo.

Tattooing
- simply shoot yourself as you prep for a tattoo, meet the client, tattoo and a finished product – keep each of these max 3s long
  - Stencil application.
  - Drawing freehand (from reference).
  - Film the tattooing process and slowly reveal how it’s becoming a whole tattoo.
  - Don’t forget to share clients’ stories – What did they want and how did you make their story “alive”?

If you want to be creative, create carousels in Canva and share some of these as static posts ⬇️

Inspirational/promotional – share your story
- How did you become a tattoo artist?
- When did you decide you wanted to do tattooing as a career?
- How does it affect your life?
- What (and where) course/degree did you study?
- How did you land on your tattoo style?
- Share photos/videos of the studio before and after.

Educational – show your opinion
- Tattoo myth debunked.
- Share what you think about certain myths
- Tips on how to treat a fresh tattoo.
- Common “complications” with a fresh tattoo.
- Show fresh and healed tattoos.
- Common misconceptions about tattoos/tattooing.

Social media content

Create content for your targeted audience.
Mix-up formats:
- Reels – create engaging videos and add trending audio to increase visibility.
- Posts – create carousels showcasing your expertise. This gives you space to showcase your skills in different formats.
- Stories – Include promotions, free flashes, day-to-day life etc.
- Videos – shoot videos that you can repost on TikTok or Youtube shorts.

Instagram profile optimisation

Your profile NEEDS to include these elements:

➡️ Keywords

Thanks to keywords people can find you better and your content will pop up to the relevant audience.
These would be words like “tattoo”, “tattoo artist”; “tattoo studio London” etc.

➡️ Brand value

This is anything about your business you want to highlight.
Create a brand story and let it shine through in your content

➡️ Location

Location is a crucial part of SEO.
Include it in your BIO, as well as posts and stories.

➡️ Service highlights

– Every platform has some sort of highlight or feature post. USE IT!

– These featured posts should include key information about your business as well as products or services.

– Don’t forget to add a personal touch.

BIO

Instagram BIO should answer these questions:
- Why should people choose you as their tattoo artist?
- Who is your service for?
- What do you specialise in?
- Where are you located?

Highlights and pinned posts

These give you the opportunity to introduce yourself as a tattoo artist, but also your business.
Include information like pricing, about, tattoo flashes etc.
Here is what I usually include for my clients:
- Booking information – how and where to book?
- Free flashes – designs that are free for people to choose from.
- About you (your work) and your studio.
- Healing information.

Creating content on social media doesn’t need to be hard. As a tattoo artist, you have a lot of options. Don’t be afraid to be creative with it!

26 May 2024

Increase the quality of your content!

faflikovaterezie Content Strategy

Quality content tips

This might be stopping you from quality content ⬇️

And I’m not talking about quality photos and videos, I’m talking about more than that.

This is how you can increase the quality of your content with minimal effort ⬇️

Pack your content with value.

➡️ What are you solving?

➡️ What are you providing your audience with?

Know your audience and be relevant. Find out how to identify your target audience here.
Stay consistent with your brand (this is not only colours and font but also voice).
Be authentic and let your personality shine through.
Follow your brand values.
Include this in your captions to improve them:

➡️ breaks

➡️ short sentences

➡️ smart usage of emojis

Create connections ✨

Believe it or not, but the actual quality of your content won’t matter unless you create a community.

Is it possible without it?

Sure, anything is possible 😉

But it’s much easier to:

leave genuine comments
spark conversations
foster a community
create content that your audience resonates with

This guide will help you create a community and understand your audience better.

Tips to improve the quality of your Instagram

Here is everything that worked for me ⬇️

Quality

post, engage and be active consistently; Instagram awards this.

Saving

stay organised by creating different folders
get inspired by your competitors’ content
let the algorithm know what you and your brand are about

Following relevant accounts

– increase followers + get more views + create new relationships

Keywords

Know your target audience and use words that resonate with them.
Hashtags – relevant ones, below 50k

Trending audio (10-20k)

use different types
the best is with beat so you can time the text to the music
aligned with your brand

Posting before your audience is active

engage with them before
- this lets the algorithm know that you’re an active account

Trends (1 a week) if relevant

impression boost
engaging
gives the audience a different perspective on your brand

Strong hook

hook your audience so they read that caption

Reel overlay text

don’t just add the title and “read in caption”
create and tiny story within the reel that entices viewers to read the caption
Post reels to your stories right after you post, but make sure it’s not the only story you have on

Not too destructive background

busy background can confuse the viewers and hurt your reach

Engagement

before – like all comments and engage with each profile
after – engage in stories for 10 minutes and on your FYP for 10
if you can answer to comments on your new reel immediately

Final tips – improve your content strategy

Your content doesn’t matter, here’s what does ⬇️

*I explain everything on my Instagram.

1. Engagement

Engagement not only boosts brand awareness but also increases your account’s reach.

Fostering an engaged community can result in bigger visibility across social media platforms.

2. Value

Every piece of content should provide value for your followers.

You should answer this with each post:

➡️ What’s in it for them?

➡️ What will they gain from supporting you?

3. Keywords

Selecting the appropriate keywords that resonate with your audience increases the likelihood of your message reaching them.

This strategic approach ensures your content aligns with their interests and needs.

4. Consistency

I hope that we all know by now that consistency doesn’t mean doing something a lot.

When we talk about consistency on social media, we don’t mean posting every day.

▶️Posting consistently means producing content regularly.

▶️ Consistency in branding means keeping up not only with your colours but also voice and tone, values, messaging etc.

Don’t give up!

12 May 2024

Community Engagement on Social Media

faflikovaterezie Content Strategy, Social Media Tips

The importance of community engagement

I’m a big fan of creating and fostering a community on social media. It’s a great way to connect with new people, but also increase brand awareness.

WHY?

Engaging with your audience is essential whether representing a brand or just trying to grow on social media.

Creating connections on social media with your viewers can help you build trust and foster a community.

This will not only increase brand awareness and expand your reach but also can help you to generate leads.

HOW?

How do you connect with the right audience?

1. Determine your target audience.

2. Find accounts that resonate with you and your brand.

3. Leave genuine comments and create connections.

4. Spark conversations and encourage collaborations with people in the industry.

WHERE?

LinkedIn:

When you’re on LinkedIn, take a moment to leave thoughtful comments on posts that resonate with you.

Use engaging emojis to express your reactions.

Instagram:

On Instagram, engagement is key!

Don’t just double-tap and move on.

Take the time to like posts, save the ones you love, and most importantly, leave genuine comments.

Pinterest:

While Pinterest may be known for its pins, don’t underestimate the power of likes and saves.

Show your appreciation for inspiring content by liking and saving pins that catch your eye.

HOW CAN I HELP?

As a community manager, I help small brands foster engaged communities on social media and create new leads.

By incorporating an engagement strategy, I helped multiple clients:

reach a wider audience on social media
generate warm leads
create a community
increase engagement rate
improve content performance

Here are a few important tips:

1️⃣ Answer ALL comments – create genuine answers for your posts’ comments.

2️⃣ Set aside 30 minutes to an hour five times a week for engagement.

3️⃣ Foster community by connecting with your engaged audience.

4️⃣ Be authentic. Community engagement should not only be about creating new leads but also creating genuine connections.

And I can do the same for you!

Contact me today for social media community management.

27 April 2024

What will not help you grow on social media?

faflikovaterezie Content Strategy, Social Media Tips

Do you feel stuck with your social media growth?

This might be the reason why ⬇️

1️⃣ Lack of strategy

If you’re not strategising on social media, you’re headed for trouble. Having a goal is crucial.

Begin by setting clear objectives, then craft a plan to reach them.

Do this instead:

set objectives
strategise around them
commit for 3 months
track your analytics to see what’s effective

Find a full social media strategy guide here.

2️⃣ Time management

Smartly handling your time and organising tasks is one of the most important parts of growing on social media.

Even if you are busy with other aspects of your life, make sure to always organise yourselves by prioritising tasks.

And if it gets too much, there’s always the possibility of hiring a social media manager 🤗

Why is a social media manager important for your business?

Here are three tips for better time management:

Prioritise tasks: Identify the most important and urgent tasks on your to-do list and tackle them first.
Set realistic goals and deadlines: Break down larger tasks into smaller, manageable steps and assign realistic deadlines to each.
Utilise time-blocking techniques: Allocate specific blocks of time for different activities or tasks throughout your day.

3️⃣ Low engagement

Neglecting your community can damage your brand’s credibility.

Poor engagement levels may undermine trust and reduce your social media reach.

Do this instead:

make an engagement strategy
engage with industry professionals
engage with your potential customers
answer all DMs and comments promptly

Find out more about engagement and community building here.

4️⃣ No authenticity

The lack of transparency can seriously hurt your content strategy.

A clear personal brand is key to connecting with your audience.

Only posting what’s trending is not the way to go.

Create a brand voice that is authentic to YOU!

Here are three tips for creating a strong brand voice:

Know your audience: Understand who your target audience is – their preferences, values, and communication style.
Define your brand personality: Determine the traits and characteristics that best represent your brand.
Be authentic and consistent: Stay true to your brand’s values and mission.

You will find why authenticity is so important on my Instagram.

5️⃣ Low-quality content

I’m not only talking about the quality of the actual video or photo. I’m talking about VALUE.

Every piece of content should always give something to your audience.

Making it engaging will help increase the quality of your overall content strategy.

Here are three tips to enhance the quality of your content:

Focus on providing value: Ensure that every piece of content you create serves a purpose and provides value to your audience.
Invest in storytelling: Craft compelling narratives that captivate your audience and evoke emotions.
Prioritise engagement: Encourage interaction and conversation with your audience by asking questions, soliciting feedback, and prompting shares or comments.

You can elevate your social media accounts by adjusting your strategy and fixing these mistakes 👀

22 April 2024

How to create content pillars?

faflikovaterezie Content Ideas, Content Strategy

Do you want to know a secret?

Despite the constant demand for fresh content in the digital sphere, it’s entirely possible to go months without conjuring up a new content idea.

How is that even possible, you might wonder?

Well, the answer lies in a simple yet powerful strategy: content pillars.

Content pillars serve as the backbone of your content strategy, providing structure, organisation, and direction.

They not only streamline your content creation process but also bolster your SEO efforts and broaden your audience reach.

So, let’s delve deeper into the magic of content pillars and how they can revolutionise your approach to content creation.

Here is why you NEED to include content pillars in your strategy:

1. Enhancing SEO

One of the primary benefits of content pillars is their ability to enhance your website’s SEO.

By categorising your content under specific pillars, you create a logical framework that search engines can easily interpret.

This, in turn, improves the discoverability of your content and boosts your chances of attracting a new audience.

2. Facilitating Organisation

Content pillars act as guiding principles that keep your content creation efforts organised and focused.

By establishing clear themes or topics to centre your content around, you eliminate the guesswork and ensure that every piece of content aligns with your overarching goals and objectives.

3. Saving Time

While creating content pillars may initially require an investment of time and effort, the long-term benefits far outweigh the initial commitment.

Once you have defined your pillars and established a framework for content creation, you’ll find that the process becomes significantly more efficient and streamlined.

Plus, having a predetermined roadmap eliminates the need to constantly brainstorm new ideas from scratch.

How to Create Content Pillars

Now that we’ve established the importance of content pillars, let’s explore how you can create your own:

Identify Main Topics:

Start by selecting three main topics or themes that align with your brand and resonate with your target audience.

These will serve as the foundation of your content pillars.

Examples: Promotional Content, Instagram Marketing, Content Creation

Define Subtopics:

For each main topic, identify at least three subtopics that delve deeper into the subject matter.

These subtopics will provide a framework for generating content ideas and maintaining consistency.

Example:

Promotional Content: Product launches, special offers, customer testimonials
Instagram Marketing: Engagement strategies, content optimisation, influencer collaborations
Content Creation: Blogging tips, video production techniques, storytelling methods

Refine with Sub-Subtopics:

Drill down further by defining sub-subtopics for each subtopic.

These granular categories will serve as the building blocks for your content ideas and ensure diversity within each pillar.

Example:

Blogging Tips: SEO best practices, writing techniques, content promotion tactics

Bringing Your Content Pillars to Life

With your content pillars in place, it’s time to put them into action:

Content Calendar:

Use your content pillars as a framework for creating a content calendar.

Allocate specific slots for each pillar and maintain a balance between promotional and educational content.

Frequency:

Aim to produce content for each subcategory of your pillars at least twice a week.

This ensures consistency while allowing room for variety and experimentation.

Quality Guidelines:

Ensure that every piece of content adheres to certain quality standards.

Content should be entertaining, valuable, and relatable to your audience’s interests and needs.

By following these guidelines, you’ll not only streamline your content creation process but also ensure that your efforts are aligned with your overarching goals and objectives.

Conclusion

In the fast-paced world of digital marketing, consistency is key.

Content pillars offer a strategic framework for maintaining consistency and relevance in your content creation efforts.

By defining clear themes and categories, you can streamline your workflow, enhance your SEO, and captivate your audience with engaging and valuable content.

So, if you’ve been struggling to come up with fresh content ideas, it’s time to unlock the secret power of content pillars and watch your content strategy flourish.

22 April 2024

How do you create engaging content?

faflikovaterezie Content Strategy

Here is how you can spice up your content to make it more engaging ⬇️

Engaging content is the secret to bigger reach.

Incorporate these 3 things to create engaging content ⬇️

1️⃣ Hooks

As we all know by now, incorporating different types of hooks (text, audio, visual) can spike your engagement.

Incorporate them in different formats and don’t forget to be creative with them.

3 Types of Hooks

AUDIO HOOK 🎧

Audio hooks apply to Instagram, TikTok, but also YouTube.

This hook is the music you use in your posts and videos.

Use captivating music to engage your audience instantly.

When doing voiceovers or talking videos, use a captivating word or phrase to hook your audience from the beginning.

TEXT HOOK 📝

Create compelling titles, taglines, and captions that hook your audience from the very first word.

VISUAL HOOK 📸

This is a movement or a captivating graphic to engage your audience.

Capture attention with stunning visuals that represent your message in an instant.

Make sure these visuals align with your branding and are in alignment with your content.

These visual hooks don’t need to be complicated and include extreme transitions or edits.

Learn more here.

2️⃣ Value

Every piece of content should add value to your audience.

By providing helpful and relevant information, you can strengthen your connection with your audience.

How to add value to your content to make it engaging?

Know your audience – identify what type of content your viewers most identify with.
Be authentic – being transparent in your content is extremely important and helps create trust with your audience.
Encourage engagement

3️⃣ Provide solution

By targeting your audience’s pain points and offering solutions, you can create engaging content.

Consider your target audience as a friend in need, and you are the one helping them.

Focus on your audience’s struggles and on how can your service or product help them solve them.

Creating engaging content is crucial for expanding your reach and connecting with your audience.

Follow my Instagram for more valuable tips.