10 Easy Steps To Brilliant Content Strategy

1. GOALS

Define goals using SMART framework ⬇️

➡️ SPECIFIC, MEASURABLE, ACHIEVABLE, RELEVANT, TIME-BOUND

• • Specific: Get crystal clear on what you want to achieve.
  • Measurable: Keep your progress in check with measurable goals.
  • Achievable: Dream big, but keep it real.
  • Relevant: Make sure your goal aligns with your personal values.
  • Time-bound: Give your goal a deadline.

2. BRANDING 

Recognise your audience.

• • Building trust starts with acknowledging and empathising with your audience’s needs.
  • Remember, it’s not just about sharing your message. It’s about engaging in meaningful conversations and forging lasting relationships.
  • So, listen attentively, respond authentically, and let the connection be your guiding force.

Define your values.

• • Whether it’s:
    • integrity
    • innovation
    • empathy

Embrace your purpose – Why do you do what you do? 

• • Your brand’s purpose is more than just a statement; it’s the driving force behind everything you undertake.
  • Whether your purpose is to inspire, educate, or entertain, understanding your ‘why’ adds depth and meaning to your journey.

Envisioning your brand’s future – Where do you see your brand heading? 

• • Your brand vision serves as a roadmap, guiding you towards your goals and inspiring others to join you on your journey.
  • Share your vision with authenticity and enthusiasm.

3. TARGET AUDIENCE

• Understanding your audience and creating accurate buyer personas takes time.

Clearly Define Your Target Audience: 

• • Before you start creating content, it’s essential to have a clear understanding of who your audience is.
  • This involves identifying the demographics, interests, behaviours, and preferences of the people you want to reach.
  • For example, if you’re a small business owner aspiring to become a marketing leader, your target audience might include other small business owners, entrepreneurs, or individuals interested in marketing strategies.
• Whether you’re selling products or services, the principles remain the same. By aligning your content with the needs and interests of your audience, you increase the likelihood of engagement and conversions.
• Voice and Tone: Knowing your audience helps you determine the appropriate voice and tone for your content.

4. CONTENT PILLARS

Understand the audience’s interest:

• • Identify topics relevant to your audience’s interests and your brand’s niche.
  • Ensure your content remains engaging and valuable.

Define topics and subtopics:

• • Choose relevant topics that align with your target audience’s needs and preferences. 

Review existing content:

• • Audit current content to identify potential pillars and clusters. 

Conduct keyword research:

• • Identify related keywords for potential ranking opportunities.
  • Select keywords that align with your content pillars to enhance search visibility and attract organic traffic.

Create pillar content:

• • Ensure your content is well-structured, informative, and user-friendly to enhance engagement.

5. COMPETITOR RESEARCH

Research your competitors on Instagram and pay attention to:

Keywords

• • Identify related keywords for boosting reach and visibility on social media.

Hashtags

• • Research what are your competitors using and check their frequency.

Hooks

• • What are your competitors using as a hook?
  • This is the hook in the video or graphic, but also in the caption.
  • By identifying their captivating hooks, you can adjust your content to perform best.

Content types and formats

Messaging

• What is the style of writing?

6. CONTENT CREATION

• Add your content pillars to a calendar.
• Have all of your content strategy in one place.
• Create static content in Canva and use b-rolls videos for reels – draft everything to have it ready.

7. PROFILE OPTIMISATION + AUDIT

Does your “about you” include relevant, important information?

Don’t forget to:

8. METRICS

• Record analytics from each platform to one sheet to have it all organised in one place.
• Adjust your content strategy according to your metrics.

9. ENGAGEMENT STRATEGY 

Engage with:

• Make sure you leave valuable comments that can spark conversations.

10. CONSISTENCY