Identify and attract your target audience
How to identify your target audience?
The target audience is the people whom you are creating content for.
Your content should be adjusted to your ideal clients.
Your content NEEDS to include content pillars which resonate with your audience.
But how do you do that?
Identify your niche
Identify what type of content you are comfortable creating and what type of audience your content might attract.
Competitor research
Watching your competitor’s audience will help you identify yours.
Buyer persona
Each customer or client has its own journey.
Recognising demographics, interests, challenges, and goals can help you identify your target audience.
Now, that you know your ideal clients, connecting with them shouldn’t be as difficult.
But how do you attract them? 🤔
Connecting with your audience through your content essentially comes down to these 5 points ⬇️
Content Strategy
Create content pillars (topics), that resonate with your ideal clients.
Your strategy should be cohesive and based on your content pillars.
The content should be relevant and valuable.
Keywords
Yes, those are the KEY here.
Research keywords that attract your target audience.
Use them thoroughly in your content and ensure they fit seamlessly into your content strategy.
Engagement
Connecting with your audience is as important as your strategy.
Engage with others and create real relationships.
Create a community and be a valuable part of it.
Metrics
Identifying what works and what doesn’t is the key to a successful social media strategy.
Keeping track of your analytics and understanding how your target audience reacts to your content is crucial.
Consistency
Don’t give up!
It takes time to spread the message and to connect with your target audience.
Stay consistent with your strategy and create meaningful relationships within your community.
