Quality content tips
This might be stopping you from quality content ⬇️
And I’m not talking about quality photos and videos, I’m talking about more than that.
This is how you can increase the quality of your content with minimal effort ⬇️
- Pack your content with value.
➡️ What are you solving?
➡️ What are you providing your audience with?
- Know your audience and be relevant. Find out how to identify your target audience here.
- Stay consistent with your brand (this is not only colours and font but also voice).
- Be authentic and let your personality shine through.
- Follow your brand values.
- Include this in your captions to improve them:
➡️ breaks
➡️ short sentences
➡️ smart usage of emojis
Create connections ✨
Believe it or not, but the actual quality of your content won’t matter unless you create a community.
Is it possible without it?
Sure, anything is possible 😉
But it’s much easier to:
- leave genuine comments
- spark conversations
- foster a community
- create content that your audience resonates with
This guide will help you create a community and understand your audience better.
Tips to improve the quality of your Instagram
Here is everything that worked for me ⬇️
Quality
post, engage and be active consistently; Instagram awards this.
Saving
- stay organised by creating different folders
- get inspired by your competitors’ content
- let the algorithm know what you and your brand are about
Following relevant accounts
– increase followers + get more views + create new relationships
Keywords
- Know your target audience and use words that resonate with them.
- Hashtags – relevant ones, below 50k
Trending audio (10-20k)
- use different types
- the best is with beat so you can time the text to the music
- aligned with your brand
Posting before your audience is active
- engage with them before
- this lets the algorithm know that you’re an active account
Trends (1 a week) if relevant
- impression boost
- engaging
- gives the audience a different perspective on your brand
Strong hook
- hook your audience so they read that caption
Reel overlay text
- don’t just add the title and “read in caption”
- create and tiny story within the reel that entices viewers to read the caption
- Post reels to your stories right after you post, but make sure it’s not the only story you have on
Not too destructive background
- busy background can confuse the viewers and hurt your reach
Engagement
- before – like all comments and engage with each profile
- after – engage in stories for 10 minutes and on your FYP for 10
- if you can answer to comments on your new reel immediately
Final tips – improve your content strategy
Your content doesn’t matter, here’s what does ⬇️
1. Engagement
Engagement not only boosts brand awareness but also increases your account’s reach.
Fostering an engaged community can result in bigger visibility across social media platforms.
2. Value
Every piece of content should provide value for your followers.
You should answer this with each post:
➡️ What’s in it for them?
➡️ What will they gain from supporting you?
3. Keywords
Selecting the appropriate keywords that resonate with your audience increases the likelihood of your message reaching them.
This strategic approach ensures your content aligns with their interests and needs.
4. Consistency
I hope that we all know by now that consistency doesn’t mean doing something a lot.
When we talk about consistency on social media, we don’t mean posting every day.
▶️Posting consistently means producing content regularly.
▶️ Consistency in branding means keeping up not only with your colours but also voice and tone, values, messaging etc.
