Master Content in 2024 – Content Pillars Explained
Content pillars are the main topics your business regularly publishes content about on your website, social media, and other platforms.
When it comes to social media marketing, content pillars are a set of themes (buckets) and topics that you can use to crate posts.
Creating content pillars isn’t a quick one-second brainstorm. 🤯
Understand your target audience:
Identify the platforms they use, the topics they’re interested in, their values, and the educational content they find valuable. You can identify this by evaluating metrics and see what content performs the best.
Conduct competitor research:
Know your competitors – what are their content pillars? What type of content are they sharing? Understanding your competitor’s best-performing posts can help you understand and evaluate your content pillars.
Keyword research:
By researching your competitors, you can establish the most used keywords. Use this keyword throughout your content.
Stay updated on industry trends:
Create up-to-date content which aligns with your audience’s interests.
Audit social media channels:
Conduct audits on a regular basis. Make sure you’re tracking your insights.
Use this information to adjust your content pillars.
Content pillars also help bring a sense of organisation to your brand’s social media content approach. Planning your social media content calendar becomes much simpler when you already have a set of specific content themes to riff off and research.
Content Pillars Guide
Unlocking Comprehensive Insights
A guide pillar is like a treasure chest of knowledge, aiming to provide readers with a full and detailed view of a specific topic. This is often centred around evergreen subjects, catering to a wide audience range.
Whether it’s a beginner’s guide or an in-depth exploration, guide pillar pages cover it all. Think of it as your go-to resource, offering a broad overview or even an encyclopedic treatment of the subject.
WHAT IS THE PILLAR PAGE:
Unveiling the Essence
True to its name, a What Is pillar page delves into the essence of a topic, offering a comprehensive description and definition. This approach is perfect when targeting beginners or introducing a complex subject. Break down themes or subtopics into digestible chapters and segments for a thorough exploration.
HOW-TO PILLAR PAGE: YOUR ACTIONABLE GUIDE
The How-To pillar page is your guide to empowerment, providing readers with actionable insights on accomplishing tasks or solving problems.
