What will not help you grow on social media?
Do you feel stuck with your social media growth?
This might be the reason why ⬇️
1️⃣ Lack of strategy
If you’re not strategising on social media, you’re headed for trouble. Having a goal is crucial.
Begin by setting clear objectives, then craft a plan to reach them.
Do this instead:
- set objectives
- strategise around them
- commit for 3 months
- track your analytics to see what’s effective
Find a full social media strategy guide here.
2️⃣ Time management
Smartly handling your time and organising tasks is one of the most important parts of growing on social media.
Even if you are busy with other aspects of your life, make sure to always organise yourselves by prioritising tasks.
And if it gets too much, there’s always the possibility of hiring a social media manager 🤗
Here are three tips for better time management:
- Prioritise tasks: Identify the most important and urgent tasks on your to-do list and tackle them first.
- Set realistic goals and deadlines: Break down larger tasks into smaller, manageable steps and assign realistic deadlines to each.
- Utilise time-blocking techniques: Allocate specific blocks of time for different activities or tasks throughout your day.
3️⃣ Low engagement
Neglecting your community can damage your brand’s credibility.
Poor engagement levels may undermine trust and reduce your social media reach.
Do this instead:
- make an engagement strategy
- engage with industry professionals
- engage with your potential customers
- answer all DMs and comments promptly
Find out more about engagement and community building here.
4️⃣ No authenticity
The lack of transparency can seriously hurt your content strategy.
A clear personal brand is key to connecting with your audience.
Only posting what’s trending is not the way to go.
Create a brand voice that is authentic to YOU!
Here are three tips for creating a strong brand voice:
- Know your audience: Understand who your target audience is – their preferences, values, and communication style.
- Define your brand personality: Determine the traits and characteristics that best represent your brand.
- Be authentic and consistent: Stay true to your brand’s values and mission.
You will find why authenticity is so important on my Instagram.
5️⃣ Low-quality content
I’m not only talking about the quality of the actual video or photo. I’m talking about VALUE.
Every piece of content should always give something to your audience.
Making it engaging will help increase the quality of your overall content strategy.
Here are three tips to enhance the quality of your content:
- Focus on providing value: Ensure that every piece of content you create serves a purpose and provides value to your audience.
- Invest in storytelling: Craft compelling narratives that captivate your audience and evoke emotions.
- Prioritise engagement: Encourage interaction and conversation with your audience by asking questions, soliciting feedback, and prompting shares or comments.
You can elevate your social media accounts by adjusting your strategy and fixing these mistakes 👀
