How to create content pillars?
Do you want to know a secret?
Despite the constant demand for fresh content in the digital sphere, it’s entirely possible to go months without conjuring up a new content idea.
How is that even possible, you might wonder?
Well, the answer lies in a simple yet powerful strategy: content pillars.
Content pillars serve as the backbone of your content strategy, providing structure, organisation, and direction.
They not only streamline your content creation process but also bolster your SEO efforts and broaden your audience reach.
So, let’s delve deeper into the magic of content pillars and how they can revolutionise your approach to content creation.
Here is why you NEED to include content pillars in your strategy:
1. Enhancing SEO
One of the primary benefits of content pillars is their ability to enhance your website’s SEO.
By categorising your content under specific pillars, you create a logical framework that search engines can easily interpret.
This, in turn, improves the discoverability of your content and boosts your chances of attracting a new audience.
2. Facilitating Organisation
Content pillars act as guiding principles that keep your content creation efforts organised and focused.
By establishing clear themes or topics to centre your content around, you eliminate the guesswork and ensure that every piece of content aligns with your overarching goals and objectives.
3. Saving Time
While creating content pillars may initially require an investment of time and effort, the long-term benefits far outweigh the initial commitment.
Once you have defined your pillars and established a framework for content creation, you’ll find that the process becomes significantly more efficient and streamlined.
Plus, having a predetermined roadmap eliminates the need to constantly brainstorm new ideas from scratch.
How to Create Content Pillars
Now that we’ve established the importance of content pillars, let’s explore how you can create your own:
Identify Main Topics:
Start by selecting three main topics or themes that align with your brand and resonate with your target audience.
These will serve as the foundation of your content pillars.
Examples: Promotional Content, Instagram Marketing, Content Creation
Define Subtopics:
For each main topic, identify at least three subtopics that delve deeper into the subject matter.
These subtopics will provide a framework for generating content ideas and maintaining consistency.
Example:
- Promotional Content: Product launches, special offers, customer testimonials
- Instagram Marketing: Engagement strategies, content optimisation, influencer collaborations
- Content Creation: Blogging tips, video production techniques, storytelling methods
Refine with Sub-Subtopics:
Drill down further by defining sub-subtopics for each subtopic.
These granular categories will serve as the building blocks for your content ideas and ensure diversity within each pillar.
Example:
- Blogging Tips: SEO best practices, writing techniques, content promotion tactics
Bringing Your Content Pillars to Life
With your content pillars in place, it’s time to put them into action:
Content Calendar:
Use your content pillars as a framework for creating a content calendar.
Allocate specific slots for each pillar and maintain a balance between promotional and educational content.
Frequency:
Aim to produce content for each subcategory of your pillars at least twice a week.
This ensures consistency while allowing room for variety and experimentation.
Quality Guidelines:
Ensure that every piece of content adheres to certain quality standards.
Content should be entertaining, valuable, and relatable to your audience’s interests and needs.
By following these guidelines, you’ll not only streamline your content creation process but also ensure that your efforts are aligned with your overarching goals and objectives.
Conclusion
In the fast-paced world of digital marketing, consistency is key.
Content pillars offer a strategic framework for maintaining consistency and relevance in your content creation efforts.
By defining clear themes and categories, you can streamline your workflow, enhance your SEO, and captivate your audience with engaging and valuable content.
So, if you’ve been struggling to come up with fresh content ideas, it’s time to unlock the secret power of content pillars and watch your content strategy flourish.
