How will content pillars help your business build brand awareness?

What are content pillars?

What are the benefits of content pillars?

Increased Website Traffic:

It attracts visitors interested in evergreen topics, boosting brand awareness and traffic growth.

 Higher Search Rankings:

 Google favours longer-form content, making content pillars ideal for SEO. 

Optimising pillar content with target keywords improves search engine rankings and visibility.

 Authority Building:

Pillar content establishes authority on topics relevant to your audience, fostering trust in your brand. 

How to develop a content pillar strategy?

Understand Audiences’ Interests:

Identify topics relevant to your audience’s interests and your brand’s niche.
Ensure your content remains engaging and valuable.

 Define Topics and Subtopics:

Choose relevant topics that align with your target audience’s needs and preferences. 

Review Existing Content:

Audit current content to identify potential pillars and clusters. 

Conduct Keyword Research:

• Identify related keywords for potential ranking opportunities.
• Select keywords that align with your content pillars to enhance search visibility and attract organic traffic.
• Read more about keywords here. 

Create Pillar Content:

Ensure your content is well-structured, informative, and user-friendly to enhance engagement. 

Top tips for setting content pillars:

Prioritise Keyword Research:

• Conduct thorough keyword research to ensure your content is discoverable by search engines and reaches your target audience effectively.
• This process provides insights into search volume and keyword difficulty.

Understand Your Audience:

• Recognise the unique demographics and preferences of your target audience.
• Understanding your audience helps tailor your pillar content to resonate with their interests and needs.

Emphasise Distribution:

• Beyond incorporating keywords, actively promote your pillar content across your brand’s social media channels and email marketing campaigns.
• By increasing its visibility, you attract more visitors and foster higher engagement levels, ultimately amplifying your content’s impact and reach. 

The benefits of content pillars are manifold:

They drive increased website traffic by attracting visitors interested in evergreen topics.