How to grow on Instagram?
Grow on Instagram with these 3 tips ⬇️
Keywords
Using keywords will spike your reach and visibility.
Use them wisely and avoid stuffing🤯
I have talked a lot about keywords in the past, but essentially, it comes down to this⤵️
▶️what is your target audience – what are they researching?
▶️what do you focus on?
▶️what is your industry/niche
When you have your 10-15 keywords ready, include them in your content (essentially your content should be about your keywords).
Make sure your keywords are relevant and cohesive.
If it fits your content describe the video/photo in your caption to help bots understand what your content is about 🤗
We can’t forget about ALT TEXT – include keywords ⤵️
▶️what is your post about?
▶️what is the content about?
▶️who is it for?
Again, avoid KEYWORD STUFFING!
⬆️Don’t add every single keyword into the alt text/reel. This will just confuse the bots and will hurt your SEO (search engine optimisation).
Read more about keywords here.
Optimised BIO
Unoptimised Instagram BIO is so last year 🙄
Include keywords and mention crucial information about you⤵️
WHAT do you do?
– include the niche or industry you are an expert in and mention.
WHY are you the authority?
– include certifications, achievements or just why you think people should follow you.
WHO do you help?
– who is your target audience ▶️ who can you help?
Hooks
Hooks are words/visuals which should resonate with your audience and hook them from the very beginning.
If we focus on Instagram hooks – there should always be 3:
➡️Caption hook
One overlay text and one in the caption.
The first sentence in the caption is sooo crucial – include something that will entice people to read the whole caption 🙏
DON’T include clickbait – that’s so 2010′ 🫠
➡️Audio Hook
That’s the audio you use in your Instagram reels.
Make sure to use relevant music/audio for your reels.
Use music for static posts/carousels as well 🤗
Yes, audio should be trending, but it is not just about that!
If it doesn’t resonate with your brand or content, don’t use it!
➡️Visual hook 👀
Make sure to include movement in the first 2 seconds – it can be the simplest move like:
▶️putting on lipstick
▶️the class gen z move – putting the phone down😁
▶️sitting down
▶️opening laptop
▶️drinkin beverage
I could go on, but I’m sure you get the gist 😅
