Engage to Elevate: Social Media Engagement Strategy
Are you having a hard time reaching the right audience? Do you have views and followers, but no conversions? It’s time to shift your focus and implement an engagement strategy that works.
Before diving into your content strategy, research is key. Think of it as scouting the internet for valuable insights to refine your approach.
Instagram Research Made Simple
Use the Search Bar:
Type a word associated with your business or content (e.g., “tattoo”).
Press enter and explore the results—this one keyword can provide a wealth of information to save for later.
Focus on Content:
What type of content appears under this keyword? Is it reels, carousels, or static photos?
What audio is being used?
Are there compelling hooks or calls to action (CTAs) you can adapt for your own content?
Dive Deeper:
Click on at least five posts under each keyword.
Take note of the hashtags used.
If you want to go further, click on these hashtags to check their popularity and content trends. Focus on hashtags with fewer than 50,000 users for better visibility.
Study Competitors:
Identify profiles that frequently appear during your research.
Note down at least 10 competitors to engage with later.
Expand Your Keywords:
Repeat this process with at least five keywords. Don’t forget to include location-based terms or other specific criteria.
Document all hashtags, keywords, hooks, CTAs, and competitors in a sheet or document for future use.
Step 2: Understand Your Audience
Step 3: Engagement Strategy
Here’s how to do it:
10-20 Minutes Before Posting
Inbound Engagement:
Interact with people you already follow.
Like their posts, leave thoughtful comments, and respond to their stories.
Outbound Engagement:
Seek out new accounts and engage with people who don’t follow you yet.
Focus on big industry professionals or potential clients to expand your reach.
Step 4: Recap and Action Plan
Here’s a quick summary to get started:
- Conduct Instagram research to identify the best keywords for your niche.
- Analyse content formats, keywords, hashtags, and competitors.
- Document your findings in an organised way.
- Use engaging hooks to attract your ideal clients.
- Prioritise engagement—build a community and increase awareness.
By following these steps, you’ll create a strong foundation for reaching the right audience and converting them into loyal followers or clients.
