Social Media Tips

how to grab your audience's attention on Instagram?

25 March 2024

How to grab attention on Instagram?

faflikovaterezie Content Strategy, Social Media Tips

Here is what you can do to grab your audience’s attention on Instagram.

Creating engaging content is what gets you the views you’ve always wanted.

Engaging content = sharable content.

When your content gets shared it’s a sign for the algorithm that your content is interesting.

When your content is interesting, it gets the engagement you need and want.

When this engagement is encouraged – by you engaging with your audience – the post gets even more exposure.

That’s how you increase your content’s visibility, post-exposure, but also profile visits.

This can lead to increasing website visits and having more potential clients.

Here’s what is gonna help you create engaging content ⤵️

Create content that is in alignment with your brand. Make sure to have a strategy and post on Instagram consistently.

1️⃣ The combination of 3 hooks

Audio hook:

Music with the beat – adjust the text to the beat!

Visual hook:

➡️ sipping coffee

➡️ pouring water
➡️ putting on balm/lipstick
Find out more in my previous content 💕

Text hook:

Generally – HERE is a great hook ⤵️

HERE…

…is what you didn’t know about

…is what I wish I had known before

…is the reason why I stopped using/doing this

3 things you NEED to know about…

➡️ Anything with a number will generally attract an audience since they immediately know what to expect.

Get more hook ideas here [Instagram 14/3]

2️⃣ Storytelling

Storytelling is the strategic crafting and sharing of narratives using various formats.

This means that you create a narrative for your brand which is engaging for your audience.

Find out more about storytelling here.

3️⃣ Repetition

Not only that repeating content save time, but also keeps your audience entertained.

Your audience wants to get a clear message.

And once is not enough 😅

Plus – imagine you are getting new followers – how will they know what your content is about if you don’t repeat it?

Find out everything you need to know about repetition here.

13 March 2024

How to use hooks on social media?

faflikovaterezie Social Media Tips

I’m sure you’ve heard it before – grabbing your audience’s attention is the ultimate goal of your content.

In this article, we will cover the types of hooks that you can include in your content.

I will give you tips on how to incorporate them as well as hook ideas, that you can steal 😁

Usually, you can find 3 types of hooks on social media.

These 3 hooks are best combined if possible.

3 Types of Hooks

Audio Hook 🎧

Audio hooks apply to Instagram, TikTok, but also YouTube.

This hook is the music you use in your posts and videos.

Use captivating music to engage your audience instantly.

When doing voiceovers or talking videos, use a captivating word or phrase to hook your audience from the beginning.

Text Hook 📝

Create compelling titles, taglines, and captions that hook your audience from the very first word.

Visual Hook 📸

This is a movement or a captivating graphic to engage your audience.

Capture attention with stunning visuals that represent your message in an instant.

Make sure these visuals align with your branding and are in alignment with your content.

These visual hooks don’t need to be complicated and include extreme transitions or edits.

Read till the end to get 10 ideas for visual hooks.

How to incorporate them?

We’ve already touched on it above, but there’s more to it than just writing some phrases you think will engage your viewers.

Audio Hooks

Music – choose a song or sound that goes well with the video.

Talking – edit your talking video to be engaging to your audience.

The best is to use short sentences and keep the video under 30 seconds.

The best is to use subtitles – not only for users to keep up with the video, but also for bots to know what your content is about.

The same rules go for voiceovers.

Visual Hooks

Any time you can add a video, add movement.

That will help engage your audience and get them to keep watching.

When creating graphics in Canva or Adobe, ensure they align with your branding and are cohesive.

The graphic should be eye-catching and relate to the content you’re providing.

Text Hooks

Instagram reels and TikTok videos – use overlay text with captivating hooks.

Make sure the text is within the lines so nothing covers it.

Instagram posts – use engining text on the first and second slide to get your audience to keep reading.

LinkedIn post – make sure the first line is captivating and represents the feel of the post.

This is not a clickbait phrase!

It should be something that lets the reader know what your post is about.

Blog articles – even a blog should have a captivating title. This title is seen on Google as well as the meta phrase (the text below the title).

Both of these should include keywords as well as phrases letting users know what the article is about.

Both of these NEED to hook your audience and get them to keep reading.

10 text hooks for you to use

Here are x things I wish I had known before I started [include your niche or industry].
Here are 3 things I couldn’t live without as a [_].
Here is what happened when I started [include a tip that could help your audience].
The top 5 tips to [add specific tips aligning with your niche].
How to make [_] work for you, not against you.
I don’t know who needs to hear this, but [_]
5 mistakes I made so you don’t have to.
Here is why [_] works so well. (include something from your industry)
[_] explained. (Pick one jargon word or phrase from your industry and explain it to your audience.)
Here is what to do, when…

10 visual hooks

Sitting down behind your desk.
Opening a laptop.
Scrolling on the phone.
Walking – any type of movement is great and walking (especially if the camera follows you) is enticing for the viewer.
Selfie mode – start pointing to the ground and turn the phone around to face you for extra movement.
Sipping a beverage
Simple transition – film yourself inside vs outside.
Putting on lip balm/lipstick – simple but effective movement.
Mirror, mirror on the wall – still a selfie but gives your audience a different perspective.
Shopping – set the camera on the shelf and pretend it’s not there.

Follow my Instagram page to find out more about content creation.

11 March 2024

Why does repetition on social media work so well?

faflikovaterezie Content Strategy, Social Media Tips

Coming up with ideas for your content on social media is no easy task.

But there is quite a simple solution to your problems.

Just repeat them 😁

Repeating your content an seem like cheating, but it’s actually a powerful strategy which works every time.

Why does repetition work so well? ⬇️

Not only that repeating content save time, but also keeps your audience entertained.

Your audience wants to get a clear message.

And once is not enough 😅

Plus – imagine you are getting new followers – how will they know what your content is about if you don’t repeat it?

How to do it?

Set your content pillars – yep, that’s basically what the repetition is about 🤷‍♀️ Find out everything about content pillars here.

Your content strategy should repeat multiple topics like a broken record.

With that said – that DOESN’T mean you should send out exactly the same message!

Copywriting is key when it comes to repeating content.

Here is how I do it⬇️

– Promotional content – Every week I send out content promoting my services or highlighting what my services can do for businesses.

Like this one.

– Educational content – This one dominates my feed. I’m all about content creation and strategy. There is a lot to talk about when it comes to these topics. From creating strategy and choosing keywords to content creation tips. You will hear a lot about keywords, engagement and community.

Check my LinkedIn page for insightful posts about all of these topics.

– Engaging content – I sometimes throw in posts that my audience will likely save – like reel ideas or ideas for hooks.

➡️I try to produce different types of content – I switch between static posts (like carousels) and reels.

➡️I also change up the type of hooks.

➡️I switch between slow reels with captions packed with value.

And entertaining reels (like transitions) that are more engaging and provide a lot of elements that people can comment on.

Repetition on social media yourself will only make your message clearer and stronger.

Avoid spamming with one type of content or topic.

Switch things up and don’t be afraid to try different ideas😍

4 March 2024

How to grow on Instagram?

faflikovaterezie Social Media Tips

Grow on Instagram with these 3 tips ⬇️

Keywords

Using keywords will spike your reach and visibility.

Use them wisely and avoid stuffing🤯

I have talked a lot about keywords in the past, but essentially, it comes down to this⤵️

▶️what is your target audience – what are they researching?

▶️what do you focus on?

▶️what is your industry/niche

When you have your 10-15 keywords ready, include them in your content (essentially your content should be about your keywords).

Make sure your keywords are relevant and cohesive.

If it fits your content describe the video/photo in your caption to help bots understand what your content is about 🤗

We can’t forget about ALT TEXT – include keywords ⤵️

▶️what is your post about?

▶️what is the content about?

▶️who is it for?

Again, avoid KEYWORD STUFFING!

⬆️Don’t add every single keyword into the alt text/reel. This will just confuse the bots and will hurt your SEO (search engine optimisation).

Optimised BIO

Unoptimised Instagram BIO is so last year 🙄

Include keywords and mention crucial information about you⤵️

WHAT do you do?

– include the niche or industry you are an expert in and mention.

WHY are you the authority?

– include certifications, achievements or just why you think people should follow you.

WHO do you help?

– who is your target audience ▶️ who can you help?

Hooks

Hooks are words/visuals which should resonate with your audience and hook them from the very beginning.

If we focus on Instagram hooks – there should always be 3:

➡️Caption hook

One overlay text and one in the caption.

The first sentence in the caption is sooo crucial – include something that will entice people to read the whole caption 🙏

DON’T include clickbait – that’s so 2010′ 🫠

➡️Audio Hook

That’s the audio you use in your Instagram reels.

Make sure to use relevant music/audio for your reels.

Use music for static posts/carousels as well 🤗

Yes, audio should be trending, but it is not just about that!

If it doesn’t resonate with your brand or content, don’t use it!

➡️Visual hook 👀

Make sure to include movement in the first 2 seconds – it can be the simplest move like:

▶️putting on lipstick

▶️the class gen z move – putting the phone down😁

▶️sitting down

▶️opening laptop

▶️drinkin beverage

I could go on, but I’m sure you get the gist 😅

Implement these three strategies and I guarantee you will see a difference in your results 🤗

Find out more on my Instagram.

12 February 2024

How not to get overwhelmed on social media?

faflikovaterezie Social Media Tips

In the whirlwind of social media activity, it’s easy to feel swamped.

With the right approach, you can navigate the digital landscape without getting overwhelmed.

IN THIS GUIDE, WE’LL EXPLORE PRACTICAL STRATEGIES TO HELP YOU MANAGE YOUR SOCIAL MEDIA PRESENCE EFFECTIVELY AND KEEP STRESS AT BAY.

Strategy

Crafting a solid strategy is the key to successful social media management.

Keywords:

Incorporate relevant keywords into your content to boost visibility and attract your target audience. Read more here.

Branding:

Maintain consistency in your brand’s visual identity, tone, and messaging across all platforms to reinforce brand recognition. Read more here.

Engagement:

Foster meaningful interactions with your audience by responding to comments, messages, and inquiries regularly.

Consistency

Growth takes time.

Resist the urge to rush your social media efforts; sustainable growth requires patience and consistency.

Regular Posting:

Establish a posting schedule that aligns with your audience’s preferences.

Download my content calendar for a better posting schedule here.

Quality Content:

Prioritise quality over quantity to deliver valuable content that resonates with your audience.

Analytics and Adjustments:

Monitor your performance metrics regularly and make adjustments to optimise results over time.

Organisation

Maintaining an organised approach to social media management can help keep the workflow smooth.

Save Links:

Use bookmarks and notes to save valuable resources, articles, and inspiration for future reference and better organisation.

Brand Colors:

Keep a handy reference of your brand’s colours for consistent use in graphics.

Create Shortcuts:

Simplify repetitive tasks by creating keyboard shortcuts or templates for commonly used phrases, hashtags, and responses.

Don’t Overthink It!

Resist obsessing over every detail or comparing yourself to others. Embrace authenticity and simplicity.

Authenticity:

Authenticity breeds connection and trust. Share genuine stories, experiences, and insights.

Simplicity:

Keep your social media strategy focused and straightforward. Avoid overcomplicating things and prioritize clarity and effectiveness.

Self-Compassion:

Remember to be kind to yourself. Social media success is a journey, and it’s okay to make mistakes and learn along the way.

Follow me on Instagram and get more insights into this topic 🤗

6 February 2024

How to consistently grow on social media?

faflikovaterezie Content Strategy, Social Media Tips

3 Top Winnin’ Strategies for Social Media Success

To truly stand out and thrive, you need winning strategies that are tried, tested, and proven.

Consistency 👀

For anyone serious about social media success, consistency is the secret sauce. It’s not just about posting regularly; it’s about crafting a consistent strategy that elevates your visibility and firmly establishes your online presence.

Whether it’s the timing of your posts or the tone of your messages, maintaining a cohesive approach resonates with your audience, keeping them engaged and coming back for more.

Pro Tip: Experiment with content types, but ensure a consistent thread ties them all together.

Strategy ♟️

A social media strategy is more than just a plan; it’s a roadmap to success.

Make your strategy clear, concise, and, most importantly, achievable. Set realistic goals that align with your overall business objectives.

The key here is not just to have a strategy but to track its results diligently.

Regularly assess what’s working, and what needs adjustment, and be ready to adapt to the ever-evolving social media landscape.

Pro Tip: Don’t shy away from testing new strategies, but always keep an eye on the metrics.

Keywords 🔑

In the realm of successful content strategy, keywords are the bread and butter.

Keywords not only improve your discoverability but also contribute to establishing a robust online presence.

Learn the language of your audience, and use keywords to speak directly to their needs and interests.

Pro Tip: Stay updated with trending keywords in your industry. Tools like Google Keyword Planner can be your best allies in staying ahead of the curve.

Ready to conquer social media? Start implementing these strategies today!

Consistency in branding

Consistent branding refers to presenting a cohesive and uniform image of a brand across all channels.

It involves maintaining a standardised visual identity, messaging, and overall experience.

Why is it important?

Consistency breeds familiarity. Consistent building builds trust and signals professionalism.

A trustworthy brand is a magnet for loyal customers. Consistent branding helps you carve a unique identity.

How to keep consistent branding? 👀

Create Brand Guidelines:

Establish brand guidelines including logo usage, colour schemes, typography, and tone of voice. You can save all of these in graphic tools like Canva.

Uniform Visuals Across Platforms:

Ensure that your visuals are uniform across all platforms. Consistency in design elements reinforces brand recognition.

Consistent Messaging: Develop a consistent tone of voice that aligns with your brand’s personality.

Strategy:

Develop a clear branding strategy. Define your brand guidelines, including visuals, tone, and messaging.

Don’t Overthink It🤯

Keep it simple 🤷🏻‍♀️ Overthinking can lead to inconsistency. Stick to your plan, trust your brand guidelines, and let the consistency work its magic.

Content ideas and tips for any business

Find more content ideas on my Instagram.

Behind-the-Scenes Journey

Create content showcasing the behind-the-scenes aspects of your business.

Take your audience on a journey, sharing the day-to-day operations, challenges faced, and the triumphs experienced.

Educational Tutorials with a Personal Touch

Develop tutorials or blog posts that educate your audience on topics related to your industry.

Infuse these tutorials with your unique perspective and personal experiences.

Make it about you

Let your personality shine through.

Create videos and posts with your personal stories. People want to hear how you got where you are.

Industry Trends

Stay current with industry trends and create content that educates your audience on it.

Break down complex industry jargon into easily understandable concepts.

Share your opinions, experiences, and predictions related to these trends.

Aesthetics

Aesthetic Feed – Yes or No? 👀

There have been a lot of question marks around aesthetic feed 😁

Some say it’s necessary to keep your brand cohesive.

Some say it’s not necessary as long as your content provides value and your tone and voice stays consistent.

That’s why I’ve jumped on the pros and cons list and entered this debate as well.

🌟 Pros:

Cohesive Branding: Embracing an aesthetic feed can be a game-changer for your brand. A consistent visual theme fosters a cohesive and memorable brand identity.

Branding Shines Through: An aesthetic feed serves as a canvas to showcase your brand’s essence. From colour schemes to curated visuals, it’s an opportunity to let your branding shine through.

Personality: Believe it or not, an aesthetic feed can still exude personality. Through thoughtful curation, you can infuse your unique style and brand personality.

🚫 Cons:

Time-Consuming: Crafting and maintaining an aesthetic feed demands time and dedication. The curation process, selecting the right visuals, and ensuring consistency can be a significant time investment that might not align with everyone’s schedule.

Harder to Adjust Content: While a cohesive feed has its merits, it can become a hindrance when you want to pivot or adjust your content strategy.

Potential for Overthinking: The pressure to maintain a flawless aesthetic might take away the spontaneity from your content creation process, impacting the genuine connection with your audience.

From my perspective, I’m a pro team all the way. As you can tell, I love cohesive feeds with consistent branding colours shining through 😍

With that said; find the balance that aligns with your brand’s story and resonates with your audience. ✨

I hope this article has helped you understand the essentials of consistent growth on social media. Discover more about social media and digital marketing on my blog.

26 January 2024

Why is consistency in branding important?

faflikovaterezie Digital marketing skills, Social Media Tips

Here are 5 reasons why is consistency in branding important:

The source is LinkedIn.

Memorability

Repetition is a powerful tool in marketing, and the more people experience your brand consistently, the more likely they are to remember it.

The “rule of seven” suggests that people need to encounter a message at least seven times before recalling it, highlighting the importance of repetition.

Brand Recognition

Consistency contributes to brand recognition.

When your audience can instantly identify your brand, it builds trust and familiarity.

Recognisable brands are more likely to be chosen by consumers.

71% stated they are more likely to buy from a brand they recognise. 👁️

Building Awareness

Brand consistency helps build awareness.

Businesses that maintain consistency in their branding efforts are 3.5 times more visible to customers.

This increased visibility allows your brand to stand out in a crowded marketplace.

Revenue Increase

Marketing consistency can lead to a significant increase in revenue.

On average, businesses that prioritise brand consistency experience a 23% revenue increase.

Choosing consistent brand colours can further boost recognition by up to 80%.

Consumers prefer brands that maintain consistency in messaging, logos, and overall marketing efforts.

Trustworthiness

Consistency creates trust.

In the same way, consistent behaviour builds trust in personal relationships.

Trust is a crucial factor for 81% of consumers when deciding whether to buy from a brand.

If your marketing efforts lack consistency, it can leave your audience questioning the reliability and authenticity of your business.

Let's Work Together

11 January 2024

How to find ideal clients on social media?

faflikovaterezie Social Media Tips

Are you ready to take your business to the next level and find clients on social media? 🤩

This article is inspired by a post from LinkedIn, read here.

How to attract clients on social media?

Here are top tips from a social media manager ⤵️

Referral Marketing 🗣️

This is a great way to leverage both indirect and direct referrals. Encourage your clients to leave glowing reviews and testimonials and cultivate direct referrals from your network of family, friends, past employers, and fellow freelancers.

Networking 🌐

Another powerful tool in your arsenal. Attend local events and join virtual groups where your target audience gathers. Identify your ideal audience and tailor your networking efforts to maximize your impact.

Content Marketing 🤳🏻

Content marketing is a must these days. Provide valuable, consistent, and relevant content to establish authority in your niche. Read my article where I provide a full content strategy guide here.

Utilise various content channels such as blog posts, videos, podcasts, social media posts, webinars, and more to showcase your expertise.

Email Marketing 📧

Build a targeted email list with a free offer and promote it through various channels. Send consistent emails that deliver value and foster engagement and connection.

Cold Calling 📞

When it comes to strategic cold calling, research and profile your ideal clients for a personalised approach. Warm up prospects by engaging with their content before making direct contact. Make meaningful connections through personalised messages and follow up if necessary to maintain open lines of communication.

Hashtags#️⃣

And let’s not forget the power of social media. Hashtags are a great way to discover people relevant to your niche or local area. Follow hashtags, comment on posts with thoughtful responses, and use direct messages to build trust through one-on-one conversations.

Implement these strategies today and watch your freelancing business soar!

Implementing the right content strategy will help you find your ideal clients – read the full guide here 🔥

4 January 2024

Everything you need to know about keywords

faflikovaterezie SEO Strategy, Social Media Tips

What are keywords and why should you use them?

Keywords are specific words or phrases that people use when searching for information on search engines.

Here is why keywords are important

Search Engine Ranking – Keywords help search engines understand the content of a page, and when your content includes relevant keywords, it is more likely to rank higher in search engine results pages (SERPs).
Content Relevance – Keywords signal to search engines and users what your content is about.
Targeted Traffic – By optimising your content with specific keywords, you attract visitors who are actively searching for information related to those keywords.
Content Organization – Keywords help organise and structure your content. When you use keywords naturally throughout your content, it creates a coherent and informative piece that is easier for both users and search engines to understand.
Competitive Analysis – Understanding which keywords are relevant to your industry or niche allows you to analyse the competition.
Ad Campaigns – In online advertising, keywords are essential for pay-per-click (PPC) campaigns. Advertisers bid on keywords, and when users search for those keywords, the ads appear.
User Experience – Keywords contribute to a positive user experience.
Long-Tail Keywords – In addition to broad keywords, long-tail keywords (more specific phrases) are important.
Local SEO – For businesses with physical locations, using location-based keywords is crucial for local search engine optimisation.
Analytics and Measurement – By tracking the performance of keywords using analytics tools, you can gain insights into what terms are driving traffic, engagement, and conversions. This data helps refine your content strategy over time.

Basics of Traditional SEO:

Search Engine Optimization (SEO): Traditional SEO refers to optimising content to improve its visibility on search engine results pages (SERPs) like Google or Bing.
Evolution of Social Networks: Social networks, while not traditional search engines, incorporate features of search engines to help users find relevant content.
Active Social Media Searching: Users now actively use social media platforms for searching specific information, such as product reviews, brand recommendations, and local businesses.

Benefits of Social SEO

Get Your Content Seen: Social SEO focuses on making content discoverable when users actively search for information on social platforms.
Grow Social Channels Faster: It can be an effective way to grow social channels by connecting with users who may not follow you yet.
Reach Users Not Using Traditional Search Engines: Social SEO helps reach potential customers who may not use traditional search engines, as demonstrated by examples involving Instagram Maps and TikTok searches.

Keyword Research

Keyword research is a fundamental aspect of any successful online strategy, whether it’s for search engine optimisation (SEO), content creation, or online advertising.

Why is keyword research important:

Marketing Trend Insight:

Relevance to Current Trends: Effective keyword research allows businesses to stay attuned to current marketing trends.

Traffic Growth:

Search Engine Ranking Impact: The choice of keywords directly influences search engine rankings.

Customer Acquisition:

Meeting Audience’s Needs: Keyword research helps businesses understand the needs and queries of their target audience.

Answering Audience Questions:

Understanding Popular Queries: Researching keywords for popularity, search volume, and intent enables businesses to address the questions that their audience is actively seeking answers to.

Keywords vs. Topics:

Evolution of SEO: While individual keywords are still relevant, there’s an increasing emphasis on understanding the intent behind the keyword.
Intent-Centric Approach: Instead of solely optimising for specific keywords, businesses are encouraged to adopt an intent-centric approach. This involves creating content that aligns with the user’s intent behind the search query, ensuring that the content comprehensively addresses the user’s needs.

Elements of Keyword Research

Relevance:

Search Intent: Understanding the intent behind a search query is crucial for creating content that meets the needs of searchers.
Value and Quality: To rank for a keyword, your content must provide significant value and be the best resource available for the query.

Authority:

Authoritativeness: Google assigns more weight to sources it considers authoritative.
Competition: If a keyword’s SERPs are dominated by authoritative sources that are challenging to compete with, it becomes essential to create exceptional content to stand out.

Volume:

Search Volume: The volume of searches for a specific keyword, measured as Monthly Search Volume (MSV), is a critical factor.
Strategic Targeting: Prioritising keywords with higher search volumes can be strategic, especially when aiming to attract a larger audience. However, it’s essential to balance this with relevance and competition considerations.

How to research keywords for your SEO strategy

Let’s focus on researching keywords for your socials.

There are a couple of steps to make sure you use the right keywords:

Make a list of words/topics related to your industry/niche:

Create 5-10 topic buckets – this will help you establish your keywords later on.
Think of your target audience – what kind of topics your target audience want to see/read about.

Here are two tools to help you with keyword research

Create keywords for chosen topic buckets

Brainstorm keywords and write them down.
If you already have your content online pay attention to words you’re already using throughout your website/socials.
Analytics tools can help you determine which keywords your audience is using to find your website.

Research on social media platforms

Research on chosen platforms and see what content you can find with that keyword.
Choose the topics that are connected to your niche.

Understand How Intent Affects Keyword Research and Analyse Accordingly

Importance of User Intent: User intent is identified as one of the most pivotal factors in ranking well on search engines, emphasising its critical role in SEO.
Interpreting Keywords: Keywords can have multiple meanings beneath the surface, making it necessary to go beyond face value.

In summary, understanding user intent, interpreting keywords beyond their surface meanings, and exploring related search terms are integral components of a comprehensive keyword research strategy.

Social SEO Tips for Various Platforms:

Instagram

Profile Optimisation: Use keywords in your name, handle, and bio. Include a location if relevant. Download my Instagram Checklist to optimise your profile.
Caption Optimisation: Include relevant keywords and hashtags in captions. Alt-text for posts and carousels help Instagram understand your content.

TikTok:

Profile Optimisation: Add relevant keywords to your TikTok user profile.
Keyword Integration: Say the main keyword out loud in your video, include it in-text overlay, and use it in the video description.

YouTube:

File Naming: Use the primary keyword in the video file name.
Description Optimisation: Incorporate keywords in the video title, description, and speak them in the video for closed captions.

Facebook:

Page Optimisation: Use the main keyword in the Page title, vanity URL, About section, and description.
Location Inclusion: Add your business address for local search. Include relevant keywords in posts and alt text.

Twitter:

Profile Optimisation: Use the main keyword in your Twitter name, handle, and bio.
Content Optimisation: Include relevant keywords and hashtags in tweets. Add alt text to images.

Pinterest:

Profile Optimisation: Use the main keyword in your username and About section.
Board Creation: Create boards based on primary keywords. Use long-tail keywords in Pin titles and descriptions.

LinkedIn:

Page Optimisation: Incorporate the most relevant keyword in the Page’s tagline and About section.
Content Creation: Create long-form content based on relevant keywords.

In conclusion, keywords play a crucial role in online visibility, search engine rankings, and overall digital marketing strategy.

2 January 2024

New Year Resolutions 2024 – Social Media Edition

faflikovaterezie Social Media Tips

As we bid farewell to the old and usher in the new, Social Media Managers are gearing up for a stellar 2024! The digital landscape is ever-evolving, and to stay ahead, here are some social media resolutions to elevate the game in the upcoming year.

Elevate Engagement 🚀

In 2024, the focus is on boosting audience engagement. The goal is to create content that not only captures attention but also sparks conversations, encourages participation, and ultimately builds a vibrant and interactive community. The emphasis is on quality over quantity.

Stay Trendy, Stay Authentic 🌐

Embracing new trends is crucial, but not at the expense of authenticity. Social Media Managers are vowing to integrate the latest viral challenges and cutting-edge features while staying true to their brand’s unique voice and values. Striking the right balance ensures relevance and resonates with the target audience.

Personal Brand Refinement 🌐

Just like the brands they manage, social media managers have their own identities. In 2024, the resolution is to refine personal brands by showcasing authenticity and sharing valuable insights. This not only fosters a deeper connection with the audience but also inspires fellow digital enthusiasts.

Educate and Elevate 📚

Elevating content requires continuous personal growth. Social Media Managers are dedicating time to continuous learning, staying informed about industry updates, and sharing valuable insights with both the team and the audience. This commitment to education ensures that strategies remain cutting-edge and effective.

Enhance Communication Channels 🗣️

Clear and consistent communication is the key to success. Social Media Managers are focusing on open communication channels, whether engaging with the audience, collaborating with the team, or responding to queries. Seamless communication fosters trust and strengthens relationships.

Here’s to a year of growth, innovation, and endless possibilities! 🎉

Let’s make 2024 the best chapter yet for social media managers and their brands. With these resolutions in place, the digital landscape is set to be more engaging, authentic, and influential than ever before. Cheers to a successful and impactful year ahead! 🚀

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