Gain the Upper Hand: Analysing Competitors in the World of Social Media Marketing
In the fast-paced realm of social media marketing, analysing competitors is crucial to stay ahead of the game. Understanding their strategies and performance can provide invaluable insights to fine-tune your own marketing efforts. In this blog post, we’ll explore two powerful tools, Facebook Ad Library and Social Blade, that can help you dissect your competitors’ strategies and make informed decisions for your own campaigns.
Utilizing Facebook Ad Library
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Visit Facebook Ad Library: Begin your journey by visiting the Facebook Ad Library and entering your competitor’s Facebook Page.
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Review Active Ads: Take note of your competitor’s active ads. Here, you can dissect the ad’s creative elements, copy, and even gauge the engagement it has received.
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Analyze Ad History: Dive into your competitor’s ad history to understand their evolving approach over time. This can reveal trends and adjustments in their marketing strategy.
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Note Ad Changes: Frequent updates to ads may indicate A/B testing or adaptations in their approach. These changes can offer valuable insights into what’s working for them.
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Check Ad Spend and Impressions: Compare the number of impressions across different ads to gauge their relative reach. This can help you estimate their advertising budget and prioritize your efforts accordingly.
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Assess Targeting: Pay attention to the demographics and geographic targeting of their ads. This information can provide critical insights into your competitor’s audience.
Harnessing Social Blade
Visit Social Blade: Head over to the Social Blade website, a treasure trove of insights for social media analysts.
Search for Competitor’s Profiles: Enter your competitor’s social media profiles and gain access to a wealth of information for free.
Analyze Follower Growth: Track your competitor’s follower growth over time. Is their audience steadily increasing, or are there notable spikes? Analyzing these trends can reveal successful strategies.
Track Engagement Metrics: Dive into engagement metrics like likes, comments, and shares. Understanding what type of content resonates with their audience can inspire your own content strategy.
Monitor Posting Frequency: Take note of how often your competitors are posting. Consistency in posting can play a pivotal role in maintaining and growing your follower base.
Compare with Your Own Performance: Finally, compare your findings with your own social media performance. Identify areas where you excel and pinpoint those where improvement is needed.
By regularly monitoring your competitors using these powerful tools, you can gain valuable insights into their advertising and social media strategies. This information isn’t just interesting; it’s actionable data that can inform your own marketing efforts. Stay competitive in your industry by adapting and evolving based on what you learn from your rivals. In the dynamic world of social media, knowledge truly is power.
For more about social media marketing read my other posts like this one.
